Jim Edwards at BNET reported that MetroPCS produced more offensive shit featuring stereotypical characters Ranjit and Chad. Additionally, the telecommunications company is declaring the work has increased sales. Check out Edwards’ full story.
“There have been many positive responses by people who find the commercials humorous, as it was originally intended,” said Bob Fant, MetroPCS vice president of advertising and brand development. “There also have been some reactions from those who have taken offense. The positive reactions have heavily outnumbered the negative ones.”
Sorry, but Fant is a moron. Of course there will be more fans than haters—that’s the nature of being in the minority. Too bad Fant doesn’t realize unhappy minorities can hold greater influence than the ignorant majority. But hey, that’s what happens when you’re taking advice from a predominately White and culturally clueless advertising agency.
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