Wanted to share a delayed reaction to the season opener of AMC series Mad Men. During a pitch to executives from Jantzen swimwear, Don Draper presented an ad featuring risqué copy and visuals. When the conservative clients rejected the work, Draper threw a hissy fit and growled that the men weren’t ready to partner with a “creative agency”—before literally throwing them out of the office. The scene might have offered high drama for viewers, but it was completely out of character for Draper. In previous seasons, the creative director and his crew have stressed the importance of advertising that sells, reflecting a professional persona closer to direct marketers than industry innovators. Hell, they’ve even scoffed at the groundbreaking efforts of Bill Bernbach. Sterling Cooper Draper Pryce is actually perfectly suited for a client like Jantzen. They are as hackneyed as the show’s creators.
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