Not sure what’s worse—pairing DiGiorno Pizza and Nestlé Toll House Cookies or this awful commercial promoting the bizarre combination. It’s not delivery, it’s DiGiorno—and it’s also dismal dreck delivered by Draftfcb.
* The title of this post was inspired by a panel discussion at the 4As 2011 Transformation Conference, where Howard Draft estimated that only 20 percent of the work from his agency is great. Actually, the man’s figure seems at least 20 percent too high.
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