Saturday, April 23, 2011
8733: Honda Civic Driving Stereotypes.
Not too sure about the new 2012 Honda Civic campaign. The lead commercial makes a diversity message of sorts by proclaiming, “We’re all different…”—and there’s a Honda Civic for everyone. But the minority characters are cultural stereotypes. The (presumed) Latino character is a Mexican wrestler and the Asian character is a ninja who actually hollers, “Hai-Ya!”
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