Advertising Age reported on the apparent dearth of qualified advertising talent in China. WPP is responding with the launch of a 3-year college program designed to create a fresh crop of skilled Chinese adpeople. Gee, what an original idea. Perhaps students will be inspired to write a thesis on the classic Calgon commercial. BTW, is WPP also scouring the low-income sections of Shanghai for prospective employees? The holding company should integrate a student exchange program with Howard University. Maybe The One Club will stage a “Where Are All The Chinese People?” event. Or TORCH could introduce TORCHINA—Together Our Resources Can Help In Nations Abroad. Expect the 4As to jump on the bandwagon with a new MAIP—Mandarin Advertising Intern Program. Meanwhile, look for Tiffany R. Warren to hand an ADCOLOR® Award to Jackie Chan. And somebody better bring in a Chinese interpreter to translate when Dan Wieden declares, “Now that’s fucked up!”
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