Advertising Age reported Pizza Hut has launched a review for its creative business. The Martin Agency—part of IPG—will defend as the incumbent. Pizza Hut declined to reveal the other contenders and whether a search consultant will be used. Gee, it’s hard to guess which IPG shops may be involved. Perhaps Omnicom will enter the fray too. It’s a Corporate Cultural Collusion competition. May the best White man win.
Pizza Hut Launches Creative Review
Incumbent Martin Agency Says It Will Defend Business
By Maureen Morrison
Yum brands’ Pizza Hut has launched a review for its creative account.
The business has been with Interpublic’s Martin Agency since 2009, when the shop succeeded longtime incumbent, Omnicom’s BBDO. Martin said that it was defending the account but referred all other questions to Pizza Hut.
“Pizza Hut is continually looking at fresh ways to enhance its marketing efforts and strengthen relationships and points of engagement with pizza lovers. As a result, we are conducting an advertising agency review,” said the marketer, noting, “We are thankful for the commitment The Martin Agency has made to our business over the past 3 ½ years and have invited them to participate in the review process.”
Pizza Hut declined to disclose participating agencies and whether a search consultant was involved.
Pizza Hut’s media agency, Publicis Groupe’s Optimedia, is unaffected by the search.
Among parent company Yum Brands’ chains, Taco Bell and KFC, Pizza Hut is the third-largest measured media spender, according to Kantar Media. In 2012, Pizza Hut spent about $240 million on U.S. measured media, while KFC spent about $263.5 million and Taco Bell spent about $280 million.