Adweek reported Arby’s put its creative account up for review. In early 2012, the business was handed to incumbent Crispin Porter + Bogusky sans review. The naming of new CMOs prompted both agency shifts, showing that the fast food account moves fast. The only thing that doesn’t change is Arby’s producing shitty advertising—and shitty food. Oh, and no minority shops will be allowed to compete either, unless they decide to conduct the review on AMC series The Pitch.
Arby’s Puts Creative Up For Review
Move follows c-suite turnover at roast beef giant
By Gabriel Beltrone
Arby’s latest creative agency search comes on the heels of turnover in its CEO and CMO posts.
Crispin Porter + Bogusky is the incumbent on the business. Arby’s and CP+B both declined to comment.
The fast food brand named a new chief executive, Paul Brown, in April of this year. The following month, chief marketing officer Russ Klein—an ally of Crispin’s from his days working with the agency while a marketer at Burger King—parted ways with the brand. At the end of September, Arby’s hired named Rob Lynch as its chief marketing officer. Lynch previously served as vp of marketing at Taco Bell, part of Yum! Brands.
Klein hired Crispin sans review in early 2012, shortly after starting at Arby’s. Advertising for the brand was previously created by BBDO, which won it after a review in late 2010.
Arby’s annual media spending is estimated at more than $100 million.