Clorox apologizes for tweeting ‘where’s the bleach’ after Apple rolls out diverse emojis
By Rachelle Blidner | NEW YORK DAILY NEWS
Clorox had to clean up its act after this gaffe.
The company apologized for tweeting about bleach in response to the release of new emojis of people of color.
“New emojis are alright but where’s the bleach,” Clorox tweeted after Apple released 300 new emojis, including ones with black and brown faces, Wednesday.
The company said it meant to comment on why there was no bleach emoji along other household item emojis that were introduced.
But many people understood the tweet as a call for bleaching the new emojis to make them white.
Some Twitter users said they were offended while other laughed at the company’s cluelessness.
Clorox has since deleted the tweet.
“We apologize to the many people who thought our tweet about the new emojis was insensitive,” Molly Steinkrauss, a spokeswoman for Clorox, told CNN Money.
“We did not mean for this to be taken as a specific reference to the diversity emojis—but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat.”