1) What trends, developments or issues would you point to so far in 2016 as being most significant, perhaps carrying implications for the rest of the year and beyond?
Brockhoff: The other major thing happening in the agency world is the sudden rise of women in leadership roles. Keep in mind, all white male agency teams makes zero sense when you consider women influence the purchase of 80% of everything bought. At any rate, if the glass ceiling can be shattered for women, more diverse ethnicity is bound to be next. Good times.
Brockhoff’s comment inadvertently confirms true diversity has been pushed to the back of the bus—or White women bandwagon. In short, diverted diversity is in the driver’s seat. Sorry, people of color, you’ll have to wait your turn until Miss Daisy has arrived. Heaven forbid anyone should be upset that the White women now swarming for their place at the table have also been co-conspirators with White men, ultimately and deliberately squelching true diversity. Was Brockhoff’s “Good Times” remark a reference to the iconic TV series?
Oh, and check out the people page of Odysseus Arms’ website. The portraits literally paint the real picture, as it appears that the only person of color is a personal assistant. At Odysseus Arms, true diversity is a myth.