This campaign for Classroom Central doesn’t deserve a passing grade. At least the poor kids were able to render signs with strong design skills and flawless grammar. Can’t say the same for the responsible art director, as well as the copywriter who typed, “Kids that can’t afford school supplies can’t afford not to have school supplies.”
1 comment:
I understand it's a PSA but come on. The photographs look like they were taken at noon by a high school photography student. A tourist on the street using a cell phone camera could have taken better and more composed shots.
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