PR Newswire reported CARFAX hired Campbell Ewald as its new White Agency of Record. “We were very impressed by Campbell Ewald’s work helping other companies better understand the needs of their customers,” gushed CARFAX President Dick Raines. “We’re excited about working with Campbell Ewald to let consumers know about all the new ways we can help with their used cars.” The first campaign will probably hype CARFAX’s new “Summer Ghetto Days” sales promotion.
Campbell Ewald Appointed Agency Of Record For CARFAX
DETROIT/PRNewswire/ -- Marketing communications agency Campbell Ewald today announced that it has been named agency of record for CARFAX, the vehicle history expert for used car buyers, sellers and the automotive industry, following a competitive review.
Campbell Ewald’s scope of work for CARFAX includes brand and product positioning, creative strategy and direction and the creation of a comprehensive Consumer Experience Journey Map.
The news comes after Campbell Ewald was recently selected as the new creative agency for IHOP.
“With automotive shopping being an overwhelming and intimidating process for some consumers, our work will showcase the ease, reliability and range of services available from CARFAX,” said Kevin Wertz, CEO of Campbell Ewald. “With more than a century of experience working with the auto industry, and our proven expertise in the purchase journey of today’s consumers, we know this partnership will be an exciting one for both Campbell Ewald and CARFAX.”
Campbell Ewald will work with CARFAX to evolve the brand by raising awareness as the company continues to expand its portfolio of product offerings. The agency will continue to leverage the brand’s iconic CAR FOX, which was created in 2009.
“We have been working hard to develop new products that help people buy, sell and own their cars with more confidence,” said Dick Raines, president of CARFAX. “We were very impressed by Campbell Ewald’s work helping other companies better understand the needs of their customers. We’re excited about working with Campbell Ewald to let consumers know about all the new ways we can help with their used cars.”