Campaign reported the following:
Between 2011 and 2015, ad spending for broadcast TV shows with predominantly Black audiences rose by 255%, according to Nielsen’s “Young, Connected and Black” report, which was released today. The primary reason is the explosion in Black-oriented programming on network TV, particularly in the last two years. Shows like “Empire,” “Scandal,” “How to Get Away with Murder” and “Black-ish,” and even one-time events like NBC’s “The Wiz LIVE!” have provided advertisers with unprecedented opportunity to reach Black audiences.
No similar increases were experienced in terms of business for Black advertising agencies or Black representation in the advertising industry. In fact, the declines in such areas were probably recorded at much higher percentages.