Advertising Age awarded the Marketers of the Year No. 2 slot to Popeyes. Highlighting the sales of the chain’s fried chicken sandwich, Ad Age even made references to Black Twitter:
After that, GSD&M’s creative team noticed that Twitter users, particularly Black Twitter, were driving a spike in interest. Between Aug. 12 and Aug. 31, there was one tweet per second about Popeyes.
However, the lengthy report made zero references to Annie The Chicken Queen. WTF.