Advertising Age recently published “Agency news you need to know”—which included a spotlight on WPP CEO Cindy Rose:
Inside Cindy Rose’s three ‘core principles’
Following her first town hall on Thursday, new WPP CEO Cindy Rose sent an internal memo outlining three “core principles” that will guide the beleaguered holding company’s strategy: creating a better working environment for employees; renewing focus on clients’ needs; and making full use of substantial AI investments.
“WPP should be famous for being completely client-obsessed,” Rose wrote in the memo, which was obtained by Ad Age. “And that means really listening and understanding what clients want and need from us and then working together much more closely as one team to go the extra mile for our clients to make them successful.”
“We’ve made significant investments in building market-leading AI capabilities and solutions, and we need to lead with these in every client conversation,” Rose later added. “We all need to level up our skills and become AI superusers.”
Three core principles after roughly three days on the job sounds good—except anyone could’ve come up with the same rhetoric in three seconds.
Indeed, are these not the core principles touted by every White holding company?
It’s no surprise that Rose opened in generic pep rally style. Yet the memo fails to reflect a promise of no sugarcoating and hard work ahead.
It’s also not surprising that DEIBA+ is apparently absent from the inaugural address.
Espousing core principles seems pointless when the corporation is rotten to the core.
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