In 2023, Fiverr ran the campaign depicted above, and Advertising Age spotlighted the work with a headline reading, “Freelance marketplace Fiverr tackles AI job fears in new campaign.”
Almost exactly two years later, Reuters reported, “Online marketplace Fiverr to lay off 30% of workforce in AI push”—with the Fiverr CEO declaring, “We are launching a transformation for Fiverr, to turn Fiverr into an AI-first company that’s leaner, faster, with a modern AI-focused tech infrastructure, a smaller team, each with substantially greater productivity, and far fewer management layers.”
In other words, clients can decline crowdsourced cheap logos and choose AI-generated cheap logos instead.
Fiverr can cheaply revamp its campaign too, as depicted below.
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