17195: Spare Change From Stagwell…?

 

Mediapsssst spotlighted a study from Stagwell’s Harris Group and Grossman Group showing most enterprises have reached the “change tipping point”—that is, change is happening at a rate greater than the average drone can handle.

 

Not sure how the data applies to White advertising agencies, although places within the Stagwell network would likely spike the numbers higher. After all, Goldilocks is a flaming dumpster where constant changes routinely inspire mass exodus.

 

Hell, Stagwell proves that to change and to change for the better are two different things.

 

Workplace Change Making You Crazy? Join The Crowd

 

By Richard Whitman

 

A new study from Stagwell’s Harris Group and consultant Grossman Group finds that organizations are at what they call the “change tipping point,” meaning change is occurring at a rate beyond which most employees can handle it. 

 

Employees can realistically absorb only 1 or 2 major changes a year—yet business leaders surveyed for the study expect 3 to 4 big changes annually in the next couple of years, “pushing organizations past the tipping point.” 

 

AI of course is the big kahuna of change—the change that changes everything. It’s driving one-third of all strategic and process transformations, making it the top opportunity and the top challenge. 

 

Per the study, 1 of 4 major change initiatives fail. And the consequences aren’t good: Employee burnout, dissatisfaction, spiked workloads and turnover.  

 

Organizations are more than 5 times more likely to fail in implementing a big change without visible leadership and without effective communication, the study found. 

 

1 in 4 employees say their leaders do not communicate change well, while culture change and layoffs are the most difficult. 

 

But the study offers tips for implementing change successfully, including making sure that the scale of the proposed changes is manageable. Also, engaged leaders are a must, as is communicating effectively with employees why the change is necessary. Also critical: a feedback loop that tracks how employees are experiencing the changes.  

 

More from the study can be found here.