Oniria\TBWA in Paraguay is responsible for this ueno Bank campaign explained as follows:
To announce Paraguay’s return to a World Cup after 15 years, ueno Bank, the official sponsor of the Paraguayan national football team, launches a film where Paraguay’s comeback is told as a nightmare—a dramatization from the perspective of countries that faced tough matches against Paraguay in past World Cups.
Okay, but the use of cultural stereotypes is kinda scary.
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