Mediapsssst reported and opined on Stagwell CEO Mark Penn blathering about perceived opportunities as holding companies implode.
Referring to Dentsu disasters, Penn said, “We’re poised to pick up talent, strengthen our capabilities and geographic reach, get even more chances to compete for customer mandates, and further differentiate ourselves with cutting edge innovation as others are distracted.”
Hmm. Luring talent from a shitty holding company to a shittier one does not translate to a pot o’ gold; but rather, a port-a-potty.
Penn went on to compare his shithole to Goldilocks, crafting a clumsy metaphor that underscores the lack of creativity at Stagwell.
Clients would do well to seek a “just right” fit elsewhere.
The Mediapsssst scribe closed by praising Stagwell, gushing the White holding company is ready to kick ass. Apparently, the author is ready to kiss ass.
Stagwell Positioned As The ‘Goldilocks’ Of Modern Marketing Companies
By Richard Whitman
Stagwell CEO Mark Penn sees opportunities deriving from recent shifts at the traditional holding companies.
In his weekly note to investors last week, Penn cited reports of Dentsu’s possible sale of its international operations, framing the news as “another holdco unable to adapt to the demands of a rapidly-evolving marketing landscape.”
Traditional holdco turmoil, he added, translates to opportunity for Stagwell. “We’re poised to pick-up talent, strengthen our capabilities and geographic reach, get even more chances to compete for customer mandates, and further differentiate ourselves with cutting edge innovation as others are distracted.”
Stagwell, he asserted, is designed for “the modern era of marketing—the Goldilocks company large enough to produce quality work at a global scale but nimble enough to lead the pack on digital and AI innovation.”
I guess you can forget that part of the fable where Goldilocks wakes up, sees the three bears and runs off into the forest never to be seen again. No, this Goldilocks is here to stay, ready to kick ass and take names in the digital marketing world. Metaphorically speaking.
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