Such a missed opportunity that no one thought to ask new U.S. Supreme Court Justice Ketanji Brown Jackson to draft an opinion on the Will Smith sentencing.
Such a missed opportunity that no one thought to ask new U.S. Supreme Court Justice Ketanji Brown Jackson to draft an opinion on the Will Smith sentencing.
Adweek published a lengthy report titled, “Will Smith Slapping Chris Rock Overshadows Apple TV+’s Historic Oscar Win,” whining about how the Apple TV+ streaming breakthrough was upstaged by the Smith + Rock screaming brouhaha. Ironically, the Adweek report also spent more screen space on the TKO versus CODA. Poor Apple TV+ was denied its monumental moment. Oh, the humanity! Heaven forbid anyone should feel slighted that proper respect was not awarded to the fifth Best Actor Oscar in history going to a Black man.
There is already plenty of commentary regarding Will Smith smacking Chris Rock at the Academy Awards show—including discussions about race-based inequities and gender-based insults—but here’s one more.
The New York Post wondered if Smith could lose his Oscar should the Academy enforce its 2017 code of conduct that “emphasizes the importance of ‘upholding the Academy’s values,’ like inclusion, fostering supportive environments, and ‘respect for human dignity.’”
The Post story stated that when the code of conduct was issued, Academy of Motion Picture Arts and Sciences CEO Dawn Hudson wrote, “There is no place in the Academy for people who abuse their status, power or influence in a manner that violates recognized standards of decency. The Academy is categorically opposed to any form of abuse, harassment or discrimination on the basis of gender, sexual orientation, race, ethnicity, disability, age, religion, or nationality. The Board of Governors believes that these standards are essential to the Academy’s mission and reflective of our values.”
Indeed, the Academy was quick declare that it “does not condone violence of any form” after the Smith-Rock altercation.
The scenario poses a diversity-related dilemma for sure. After all, if Smith were reprimanded for his violent outburst, could Rock also be subject to disciplinary action for his joke? As has been reported, the recipient of the off-color remark—Jada Pinkett Smith—is affected by alopecia, an autoimmune disease. In short, Rock’s “G.I. Jane” joke could be deemed as publicly shaming a person with a disability. That’s grounds for dismissal in most professional settings.
The incident definitely presented opportunities for a variety of teachable moments. And it underscores the need for forgiveness across the board. In the words of Marvin Gaye:
Father, father
We don't need to escalate
You see, war is not the answer
For only love can conquer hate
Advertising Age reported Popeyes has launched Chicken Waffle Tenders. The introductory commercial features Annie the Chicken Queen proclaiming, “You know what’s hot in the food world? Waffles and Southern fried chicken on the same plate.” Huh? Will Smith praised Roscoe’s Chicken and Waffles when he was still playing the Fresh Prince—but the Queen is only hearing about it now?
Popeyes Launches Chicken and Waffles Tenders
Limited-time Offer Is a Departure From the Brand’s Louisiana Roots
By Maureen Morrison
One of Popeyes’ biggest product launches this year drew its inspiration from the West Coast—a departure for the chain that likes to tout its Louisiana roots.
The limited-time Chicken Waffle Tenders—boneless chicken strips with a waffle batter, served with a honey maple dipping sauce—were inspired by the dietary habits of jazz musicians in Los Angeles during 1940s and 50s.
Dick Lynch, chief global brand officer at Popeyes, explained that players finished so late that if they wanted a meal, restaurants and diners would still have fried chicken available while prepping waffle batter. The combination of chicken and waffles has tough-to-trace origins, but this part of its history resonated with Popeyes. And the pairing is apparently experiencing a revival.
“Chicken and waffles is an incredibly trendy, popular and kind of unexpected [product] right now,” Mr. Lynch said.
A campaign supporting the product launches July 29 and will include TV work by Popeyes’ agency GSD&M, as well as a digital effort by Campbell Mithun that includes video of the chain’s food truck offering the new product, and customer reactions. Mr. Lynch said food trucks, which are trendy in their own right, are common places to find chicken and waffles.
The new item is off-brand for Popeyes because its origins are not traced back to New Orleans or Louisiana. But Mr. Lynch said it isn’t straying that far from its tradition. “Jazz is so embedded in the culture of New Orleans that we didn’t have to look too hard to find” a connection. “We’re looking to real culinary trends, no matter where they came from. The odder the better, frankly.”
The product is the first in what will be a series of limited-time “flavor proliferations” of the chicken tenders the chain introduced last year. Mr. Lynch declined to name future offshoots, but said the success of the chicken tender waffles will help determine how many there will be.
The product gives Popeyes something that no other large chain is offering. “It just adds variety to Popeyes menu, and it’s unique, which gives them a story to tell above and beyond what everyone else does,” said restaurant marketing consultant Joel Cohen. “Whenever you have an opportunity to be the only one, it makes your message rise above the clutter.”
Business has been good for Popeyes in recent years. The chain’s U.S. sales increased 14.4% in 2012 to just over $2 billion, according to Technomic. It’s the third-largest chicken chain in the U.S. with 10.9% market share, trailing only KFC and Chick-Fil-A.
Popeyes spent about $54.9 million on U.S. measured media in 2012, according to Kantar Media.



