Monday, February 21, 2011

8541: Food For Thoughtlessness.


Perusing the menu in a MultiCultClassics Monologue…

• An Indiana restaurant that erected billboards making references to the 1978 Jonestown cult massacre (pictured above) decided to take down the signs after receiving complaints that the message was offensive and insensitive. However, customers can get a great meal deal at the restaurant through the equally offensive Groupon.

• Rush Limbaugh dissed First Lady Michelle Obama for eating short ribs during her trip to Colorado, insisting the meal contradicted her promotion of nutrition and exercise. “The problem is, and dare I say this, it doesn’t look like Michelle Obama follows her own nutritionary, dietary advice,” said Limbaugh. “And then we hear that she’s out eating ribs at 1,500 calories a serving with 141 grams of fat per serving … I’m trying to say that our First Lady does not project the image of women that you might see on the cover of the Sports Illustrated Swimsuit Issue or of a woman Alex Rodriguez might date every six months or what have you.” Would someone please serve the obese former drug addict a pitcher of cyanide-laced Kool-Aid?

8540: Going More Rounds For Jack Johnson.


From The New York Post…

Lawmakers making another run at pardon for boxer

WASHINGTON — Lawmakers are going another round in their fight to get a posthumous presidential pardon for the world’s first black heavyweight champion, who was imprisoned nearly a century ago because of his romantic ties with a white woman.

New York Rep. Peter King and Arizona Sen. John McCain, both Republicans, plan to reintroduce a congressional resolution urging a pardon for boxer Jack Johnson. Another supporter, Rep. Charles Rangel, D-N.Y., said he will talk to President Barack Obama’s new chief of staff, William Daley, and Attorney General Eric Holder about the cause.

“It’s an injustice that shouldn’t fall through the cracks, and it looks like that’s exactly what happened here,” Rangel said.

Johnson became the first black heavyweight champion a century before Obama was elected the nation’s first black president. The boxer’s flamboyant lifestyle and his relationships with white women inflamed white sensibilities. Racial resentment boiled over after he defeated a white boxer in the “Fight of the Century” 100 years ago last summer. Three years later, Johnson was convicted of violating the Mann Act, which made it illegal to transport women across state lines for immoral purposes.

One of Johnson’s great-great nieces, Linda Haywood of Chicago, is writing to Obama about the case.

“I think having a letter from a family member will help put a face on our plea,” Haywood said. “Many people didn’t realize he had nieces and nephews. For years, the rest of my family was so ashamed, no one ever spoke of him because of the stigma attached to him being in prison.”

King said he was surprised that Obama didn’t act during the last session of Congress, when the House and Senate passed the resolution. But the congressman said he’s still optimistic.

“With last year’s elections, there seems to be a clear intent by the president to try to be more bipartisan,” King said. “Everything is there to correct an historic wrong and also, in a small way but significant way, help to bring the country together now.”

The White House declined to discuss the request for Johnson, citing a policy of not commenting on how pardon candidates are chosen. Obama, a former constitutional law professor who once taught a class on racism and the law, has not spoken publicly of the Johnson effort, but the Justice Department has come out against it.

In a letter to King and McCain at the end of 2009, the Justice Department attorney who advises on pardons argued that resources for such requests are best used for those still alive “who can truly benefit” from them. That notwithstanding, he noted, Obama certainly could pardon whomever he wishes.

Rapper Chuck D, a member of the pardon committee organized by King, McCain and documentary film maker Ken Burns, said he feels a presidential pardon is still possible, but unlikely any time soon. “I think President Obama’s pardon for something a hundred years ago will be at the tail end of his presidential run,” said Chuck D, whose real name is Carlton Ridenhour.

Last year, Obama pardoned nine people convicted of crimes including possessing drugs, counterfeiting and even mutilating coins. None was well-known.

The fact that Johnson wouldn’t personally benefit from the pardon is beside the point, argued another one of Johnson’s great-great nieces, Constance Hines of Chicago.

“This is about righting a wrong,” she said.

But P.S. Ruckman, Jr., a political science professor at Rock Valley College in Rockford, Ill., who writes a blog on pardons, said he agreed with the Justice Department’s position. “There are plenty of living persons with real problems who are deserving of clemency,” he said.

In their efforts to prosecute Johnson, authorities first targeted Johnson’s relationship with Lucille Cameron, who later became his wife, but she refused to cooperate. They then found another white witness, Belle Schreiber, to testify against him. Johnson fled the country after his conviction, but agreed years later to return and serve a 10-month jail sentence.

In his 2005 documentary, “Unforgivable Blackness: The Rise and Fall of Jack Johnson,” filmmaker Burns explored the case against Johnson and the sentencing judge’s admitted desire to “send a message” to black men about relationships with white women. Burns helped to form the Committee to Pardon Jack Johnson, which filed a petition with the Justice Department in 2004. The committee included celebrities such as Samuel L. Jackson and boxer Sugar Ray Leonard, as well as lawmakers like Rangel and McCain.

The effort went nowhere during the Bush administration. Burns, McCain and King revived it in 2009, confident that Obama would act on the request — especially after the resolution passed both houses of Congress for the first time.

The resolution urged that a pardon be issued “to expunge a racially motivated abuse of the prosecutorial authority of the federal government from the annals of criminal justice in the United States; and in recognition of the athletic and cultural contributions of Jack Johnson to society.”

King and McCain also plan to send letters to the Obama administration and name a separate boxing reform bill for Johnson.

“John McCain and I do feel seriously about it,” said King, who like McCain has sparred in the ring. “We want to keep the issue alive, and it also may give more momentum to the boxing reform bill.”

Johnson won the world championship on Dec. 26, 1908. Police in Australia stopped Johnson’s fight against the severely battered Canadian world champion, Tommy Burns, in the 14th-round, leading to a search for a “Great White Hope” who could beat Johnson.

Two years later, Jim Jeffries, the American world titleholder Johnson had tried to fight for years, came out of retirement to challenge Johnson for the championship in a 45-round “Fight of the Century.” They squared off on a scorching Independence Day in Reno, Nev., at a stadium that had been quickly constructed for the match. Johnson won, but deadly race riots ensued, as angry whites took out their frustrations on blacks, especially those who had celebrated Johnson’s victory.

A July 6, 1910, Los Angeles Times editorial, published two days after the fight, counseled blacks: “Do not point your nose too high. Do not swell your chest too much. Do not boast too loudly. Do not be puffed up … Remember you have done nothing at all. You are just the same member of society today you were last week.”

Geoffrey C. Ward, who wrote the screenplay for the documentary as well as the biography by the same title, said he’s still hopeful Obama will grant the pardon.

“In recent years, we’ve been very good about admitting past wrongs,” said Ward. “I don’t see what harm it does to do this.”

8539: C’MON WHITE MAN! Episode 6.


(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this new, semi-regular blog series.)

AdScam reported JWT recently held a post-Super Bowl meeting to review commercials that ran during the big game. The panel of seven executives that stood before the entire agency was completely comprised of White men. Meanwhile, the shop walls were plastered with posters celebrating Black History Month. Guess JWT’s stellar diversity ad hasn’t yet reeled in any colored candidates. Then again, JWT honcho Bob Jeffrey did insist that Mad Men was an effective recruitment tool. Plus, Jeffrey has pontificated on his concept of Idea Racism. Whatever. It appears JWT has not progressed beyond the days of the Commodore—no relation to the Commodores.

C’MON WHITE MEN!

8538: Ford Needs A Creative Bailout.


Ford appears to be enjoying a turnaround in terms of producing innovative cars. But based on these commercials starring Kevin Hart and Nelly, the creative revolution does not include the automaker’s Black advertising.

8537: BHM 2011—MetLife.


MetLife continues to celebrate BHM with Snoopy—but still no sign of Franklin.

Sunday, February 20, 2011

8536: When White Ad People Whine.


Advertising Age reported on the wailing and gnashing of teeth connected to the upcoming battle for Sears. MultiCultClassics commentary immediately follows the story.

Sears Riles Shops With Demand: We Will Own Your Ad-Pitch Idea

Calling the Practice ‘Unreasonable,’ 4A’s Prevails Upon Consultant SRI to Intervene

By Maureen Morrison

Who would turn down the opportunity to work on an iconic retail brand that spent nearly $500 million last year and ranked No. 22 among all U.S. megabrands in 2009? How about Omnicom Group’s DDB Worldwide and TBWA Worldwide; Interpublic Group of Cos.’ Deutsch; and Publicis Groupe’s Leo Burnett Worldwide, all of which are snubbing Sears, Roebuck & Co.

The reason is simple: Sears is demanding that participants relinquish ownership of materials and ideas they present during the review—even if they don’t win the business. That demand is so unpalatable that agencies are opting out—and Sears stands to lose out, unless an enterprising agency can convince it to waive the requirement specifically for them.

While such provisions have popped up over the years, the one attached to the Sears review stands out because of its scope. “I have not seen language this broad,” said Tim Finneran, exec VP-agency management services at the 4A’s. “From time to time clients will suggest that they want the rights to use ideas. But the wording in this case is so broad that it is outside the norm. Here is a client saying to agencies, ‘It’s all ours whether we hire you or not.’”

It’s so vexing that the 4A’s took the unusual step of sending a letter to the consultancy on the review, Select Resources International, regarding the provision, which is tucked into the marketer’s nondisclosure agreement. The group is asking Sears to allow the agencies to retain ownership of materials.

“The 4A’s has been very clear about the fact that it’s unreasonable and unfair for any client to expect ownership with no compensation for the agencies,” said Mitch Caplan, North American CMO at Interpublic’s McCann Erickson, and former chairman of the large-agency new-business committee of the 4A’s. “If agencies are going give their ideas away, it sends the wrong message to the marketplace, to the industry and to agency employees.”

Sears and SRI did not comment, nor did its creative agency of record, Y&R.

But agency execs who spoke on condition of anonymity said they attempted to revise the draconian nondisclosure agreement, only to receive what one agency exec called a “non-response” from Sears via SRI, which laid out concerns raised by Sears. The marketer’s two major beefs are that it will be providing agencies with information about Sears and the retailer does not want any shop to use ideas formed on that information for other clients; and that because it’s common for similar ideas to be presented by different agencies, Sears needs to be free to use those independently developed ideas without any agency believing it is specifically its idea.

Several agency execs said that those concerns are not only common, but easily remedied with a simple provision in the nondisclosure agreement, such as a clause that gives agencies ownership of materials while also protecting marketers should multiple agencies generate similar ideas. The 4A’s, in its guidelines for best practices, offers sample agency-search agreements that include provisions specifically crafted to protect marketers from scenarios like the ones Sears mentioned.

In some reviews, agencies have been compensated with a nominal amount of cash—say, $25,000 or $50,000 — but even that is hard for shops to stomach, as it can cost multiples of that to prepare for a review.

The head of one agency that rebuffed the NDA said that with compensation “at least I’m getting a client who respects the process. That says that the client respects and values the intellectual property agencies create.”

Marketers from Hilton Hotels to AutoZone to Kraft Foods have in recent years demanded that agencies relinquish rights to their ideas, even if they’re not hired. Sears, of course, will not be the last—as long as there are agencies out there that will sign what many consider egregious agreements.

“If agencies continue to agree to these NDAs, it certainly doesn’t put any pressure on clients to behave otherwise,” said Linda Sawyer, North American CEO at Deutsch. “Not only does it undermine other agencies in the long run, it undermines any agency willing to sign an NDA with an ownership-of-property clause, because it shows that agency is operating from a position of weakness.”

Contributing: Natalie Zmuda

Wow. What a total load of bullshit. The crybabies in this scenario are nothing short of despicable. When Omnicom, for example, stages a “review” featuring sister shops where the network is essentially guaranteed a victory, one never hears complaints. When agencies score new business without a pitch, nabbing an account via cronyism, there’s not a single perturbed peep. When White firms reel in assignments typically slated for minority shops, nobody lectures about disrespect. When non-Whites are systematically prohibited from even competing for general-market AOR status, the 4As won’t draft letters of concern to consultancies—and MultiCultClassics will forgo examining the ethical obscenities routinely perpetrated by consultancies. But wait, there’s more. Agencies going after a big brand like Sears will surely recruit freelancers to assist in the showdown. And the first thing they’ll do is force the hired guns to sign documents relinquishing the rights to all concepts. (BTW, are agencies violating confidentiality agreements by airing their grievances to Advertising Age?) Sorry, the game of vying for fresh billings doesn’t include fair rules. In fact, agencies play dirty more often than clients. To suddenly act the victim is hypocrisy of the highest order.

8535: Roy Eaton Made Sugar Bear Black.


Comedian Tommy Davidson once did a stand-up bit where he insisted Sugar Bear was Black. Turns out Davidson was right. Advertising legend Roy Eaton created much of the early work for Post Sugar Crisp. See more on Eaton here.

On a semi-related note, it’s now in vogue to expect Black advertising executives to inspire minority youth. Eaton, however, manages to inspire White kids too.

8534: Sofia Vergara’s Cans & Jugs.


People of color are often at the center of Photoshop® and photographic controversy. They are apparently deliberately lightened, lessened and eliminated on a regular basis. Now Pepsi is taking heat for messing with the already-allegedly-surgically-enhanced breasts of Sofia Vergara. To balance the booby boo-boo, MultiCultClassics proudly presents a titillating retrospective of the voluptuous Vergara.















8533: Suddenly Black Like Me.


From The Chicago Sun-Times…

Actor who didn’t know he was black tells story of discovery

By Maudlyne Ihejirika

In 1992, the impending divorce of Michael Fosberg’s mother — a brunette of Armenian descent — and his stepfather — a blonde of Swedish descent — threw the 32-year-old Chicago actor into an emotional tailspin.

“I was deeply saddened and I guess I got really angry with my mother,” says the author of a stunning new memoir released just in time for Black History Month, “Incognito, An American Odyssey of Race and Self-Discovery.”

The story about the jarring discovery by Fosberg, then living as a white man, of his black history — he had no idea his father was a light-skinned black man — is currently stirring vibrant debate about race and identity, white privilege, and the sensitivity of blacks about light vs. dark skin.

Making its way across syndicated black radio and cable TV, it’s a dialogue Fosberg has devoted his life to since 2000, when he began telling his story in a one-man play, Incognito, which continues to tour theaters, schools, colleges and other venues nationwide.

“The woman I was living with at the time said that much anger wasn’t really about my mother. It was misplaced anger that probably had more to do with the fact I never knew my biological father, and felt like now I was losing my Dad, the man who raised me,” Fosberg says of the event that triggered a search for his biological father. “She was absolutely right.”

Fosberg’s mother, whose parents emigrated from Armenia, was 20 when she met his biological father at Boston University in 1957. She got pregnant, and was immediately disowned by her parents. The couple married, struggled for two years, the Fosberg’s mother told her to come home with the child.

She did. When Fosberg was five, she married his stepfather, never telling her son her secret. And raised in a then all white, working-class north suburb, Fosberg never had reason to question his heritage.

But he always felt different. His two siblings had straight hair. His, coarse and kinky. Teenage queries about his biological father had elicited from his mother little information beyond a name and a lie.

“After bugging my mother many times about it, she told me he was of Cherokee Indian descent,” he said.

But in 1992, he knew it was time. Recalling his mother had said his biological father lived somewhere in the Detroit area, he found six listings for John Sidney Woods, called the first one and bingo.

“When I asked, ‘Did you live in the Boston area in 1957?’‚ he said he did. I said, ‘Were you married to an Adrienne Pilbosian?’ He paused for what seemed an hour, then said, ‘Yes, I was,’” Fosberg says.

“My God, son, how are you?’ ” he said. “‘Where are you?’ When he said the word son, I just melted. We talked. Then he said, ‘There’s a couple of things you should know which I’m sure your mother never told you…I’ve always loved you, always thought of you…I’m African-American.’”

Fosberg describes having to reach out and steady himself, unable to respond, and “catching my reflection in the mirror across the room as if looking to see if I had just changed from white to black.”

“‘Are you alright?’” the voice on the other end asked. “I said, ‘Yeah. You’re right. She never mentioned that.’” Thus began his odyssey.

Read the full story here.

8532: BHM 2011—InventHelp.


Hey, these guys should salute Black inventors for Black History Month.

8531: Will Work For Weed.


Earn up to $120k annually as a medical marijuana caregiver? Of course, you could probably earn more as a recreational marijuana grower.

Saturday, February 19, 2011

8530: BHM 2011—Pepsi Max.


This Pepsi Max commercial probably wasn’t intended to be a BHM spot, but Rep. Sheila Jackson Lee turned it into one.


Of course, America’s favorite drug addict-radio personality weighed in.


As did Bill O’Reilly—who took the stereotypical route of finding a Black woman to insist the commercial was not demeaning at all. Why Falafel Boy feels qualified to comment on anything regarding any woman of any color only demonstrates the asshole’s arrogance.


Quick, somebody get a quote from Don Imus to complete The Three Stooges of Cultural Cluelessness.

8529: Cheap Bastards—And Proud Of It.


This actual craigslist ad is from Free Stuffin, an enterprise billed as “a guide to the art and science of getting something for nothing—one of humanity’s eternal quests.” Given the pay rates of up to $25 per article, these assholes are clearly living up to their ideals.

Are you Thrifty, Cheap, A Schnorrer, or a Freeloader?

Date: 2011-02-17, 8:31AM CST
Reply to: job-usb5f-2219185681@craigslist.org

We are the trendsetting online publication that is bringing schnorring to the mainstream. A schnorrer is someone who not only appreciates getting something for nothing, he feels entitled to it. He’s the person who grabs the last french fry from a communal plate, dines off of supermarket tastings, sweet talks someone into giving them a lift a half hour out of their way, and stuffs his face with macadamia nuts while leaving the peanuts for the peasants.

We have been featured in Forbes, Yahoo Finance, Reuters, and many others. We are looking for writers to contribute articles to the site. Writers should be funny, witty, clever, and enjoy the rush of getting something for nothing. The articles are written in your name, so you aren’t a ghostwriter. We link our writers to their website, as requested.

Check out the site, www.freestuffin.com, and if you feel you are up to the challenge, contact us.

Compensation: $10 per standard article: $25 per list type article

8528: Culturally Competent Plastic Surgery…?


From The New York Times…

Ethnic Differences Emerge in Plastic Surgery

By Sam Dolnick

At a plastic surgery clinic in Upper Manhattan that caters to Dominicans, one of the most popular procedures is an operation to lift women’s buttocks, because — as the doctor explains — “they all like the curve.”

In Flushing, Queens, surgeons have their attention trained a few feet higher, on upturned noses that their Chinese patients want flipped down. Russian women in Bay Ridge, Brooklyn, are having their breasts enlarged, while Koreans in Chinatown are having jaw lines slimmed.

As the demand for surgical enhancement explodes around the world, New York has developed a host of niche markets that allow the city’s many immigrants to get tucks and tweaks that are carefully tailored to their cultural preferences and ideals of beauty. Just as they can find Lebanese grape leaves or bowls of Vietnamese pho that taste of home, immigrants can locate surgeons able to recreate the cleavage of Thalía, the Mexican singer, or the bright eyes of Lee Hyori, the Korean pop star.

They can also find a growing number of doctors offering layaway plans to help them afford operations. If the price is still too high, illegal surgery by unlicensed practitioners is available in many neighborhoods.

As these specialized clinics reshape Asian eyelids and Latina silhouettes, they provide a pore-level perspective on the aspirations and insecurities of immigrants in 21st-century New York — a mosaic portrait buffed with Botox.

“When a patient comes in from a certain ethnic background and of a certain age, we know what they’re going to be looking for,” said Dr. Kaveh Alizadeh, the president of Long Island Plastic Surgical Group, which has three clinics in the city. “We are sort of amateur sociologists.”

Dr. Alizadeh, himself an immigrant from Iran, admits that the results can seem less like science than like stereotyping. Still, he and other doctors who work in ethnic communities say they can scan their appointment books and spot unmistakable trends: Many Egyptians are getting face lifts. Many Italians are reshaping their knees. Dr. Alizadeh says his fellow Iranians favor nose jobs.

And there is no questioning the surge in demand in immigrant neighborhoods, where Mandarin and Arabic are spoken in the operating room and patients range in age “from 18 to 80,” as one doctor put it.

About 750,000 Asians in the United States underwent cosmetic procedures, from surgery to less invasive work like Botox injections, in 2009 — roughly 5 percent of the Asian population, and more than double the number in 2000, according to projections by the American Society of Plastic Surgeons. Among Latinos, the number was about 1.4 million, nearly 3 percent of that population and a threefold increase from nine years earlier. In 2009, about 4 percent of whites had cosmetic work done.

Read the full story here.

8527: Social Media Mammy.


Adweek reported Aunt Jemima has launched a new social media campaign. Is the unveiling during Black History Month just a coincidence? Perhaps the brand can complement its cutting-edge marketing efforts with a new symbol that doesn’t inspire thoughts of slavery.

Aunt Jemima Deconstructs the Pancake (and More)

New campaign shows consumers how its products are made

By Steve McClellan

You know what they say about sausage—the end result might be great (if you like sausage), but it’s probably best to avoid watching how it’s made or you’ll likely lose your appetite.

Well, one of America’s oldest brands, Aunt Jemima, is taking the opposite tack with a first ever social media campaign that kicks off today and that goes out of its way to show consumers exactly how the pancakes and other menu items from its frozen breakfasts division are made. Turns out it’s similar to the way consumers make them at home, except for the huge freezer that preps the flapjacks, waffles and other food items for packaging and delivery. (And the pots, pans and utensils are a little bigger too).

The core of the campaign—developed by PR firm Weber Shandwick—is a series of videos appearing on the brand’s new Facebook page, featuring veteran Aunt Jemima employees who describe the “just like homemade process” and the people behind it. The company held a contest to determine which employees would be featured in the videos and they’ll be appearing at numerous events throughout the coming year.

The campaign will also have an extensive online ad component to drive people to the page, where they can access (and with any luck on the client’s part virally spread) the videos. Coupons and recipes are also available at the page.

“The goal is really to share with America how we make our pancakes, waffles and French toast, which is exactly the way you do it at home,” said Andy Reichgut, vp of marketing, Pinnacle Foods, which has marketed the brand since 1996. (Aunt Jemima was established in 1889).

“We’re proud of the process we use and we think it’s a totally unique point of difference for our brand,” Reichgut said.

In addition to the Facebook page, there will be a Twitter handle (@LiveFromTheLine), said Reichgut, “so that we can engage with our fans and have a two-way conversation.”

The core target: families with harried weekday mornings, or pretty much everybody. While it will evolve over time, said Reichgut, the social campaign will go on “in perpetuity. We think this is our communication going forward. This is just the beginning.”

8526: BHM 2011—Dollar General.


Not sure this is a BHM ad. But it is a BAD ad.

Friday, February 18, 2011

8525: Is Ogilvy Run By Cultural Crooks…?


Advertising Age reported on the latest scandal at Ogilvy in New York. Read the story quickly—then check out the MultiCultClassics perspective immediately following.

Seifert on Overbilling Lawsuit: IBM ‘Considers the Matter Closed’

Ogilvy North America Chairman Sends Memo to Staff About Employee Complaint

By Rupal Parekh

A labor complaint filed on behalf of an OgilvyNeo employee in New York federal court last week that alleged IBM was overbilled by the WPP agency doesn’t appear to have ruffled the feathers of the technology giant, one of Ogilvy’s most important clients.

IBM did not return calls to Ad Age yesterday asking about the lawsuit, and Ogilvy yesterday released only a short statement declaring the lawsuit “without merit.”

But the situation seems to have attracted enough attention that John Seifert, chairman of Ogilvy North America, felt it necessary to today send a note to the agency’s staff noting that “IBM has told us they don’t believe they were intentionally overcharged in this situation, and they consider the matter closed.”

Here’s the memo:

All North America Employees:

Yesterday several sources reported of an employee complaint regarding a billing situation between Neo@Ogilvy, a business unit of Ogilvy & Mather, and IBM.

I want to personally update all of you on this matter.

Neo@Ogilvy provides digital media buying services for many of our clients. In the case of IBM, in September 2009, we learned of some pricing discrepancies that we believed resulted from misunderstanding of contract rates for specialty creative units in various digital media sites.

After careful review of the contracts and a review of historical practices, we and another media partner brought the concern regarding the interpretation of pricing these units to IBM’s attention. This led to several agreed actions:

1. We conducted a comprehensive audit of all activity that ran in 2009 and through January 2010. We determined that there were some mistakes in pricing for which IBM should receive credit;

2. We approached all appropriate media partners where credit was due, and each of them issued full credit to IBM;

3. With IBM’s help, we have clarified any ambiguity in contract language to avoid possible confusion or misinterpretation of pricing terms going forward.

All of the billing related to these media costs are paid by IBM without agency commission or mark-up of any kind. So, at no point did Neo@Ogilvy or Ogilvy & Mather benefit or profit in any way from these pricing discrepancies. IBM has told us they don’t believe they were intentionally overcharged in this situation, and they consider the matter closed.

At a moment like this, an important reminder: in all business dealings, Ogilvy holds itself to the highest standards of business ethics. We have a comprehensive program in place to ensure that we maintain the highest ethical standards. We make this policy clear in our U.S. Employee Handbook. We annually reaffirm this policy to all employees in the company. Most recently, we have mandated that all employees complete the annual WPP ethics online training program.

We rigorously investigate all ethical inquiries, concerns, and allegations. This is not simply about compliance, but about doing the right thing.

If you have any questions about our practices and policies related to business conduct, please reach out to your manager or human resources contact.

Many thanks.

John Seifert

OK, MultiCultClassics has questions about Ogilvy’s practices and policies related to business conduct.

But first, it’s necessary to provide some quick hysterical historical factoids.

Ogilvy has messed up client billings before. Ironically, the last instance when they were caught involved John Seifert’s wife, who wound up being sent to prison for her money mismanagement. Feel free to review the details right here. As part of her sentence, Shona Seifert was forced to draft a Proposed Code Of Conduct For The Advertising Industry—which was actually pretty well-written and thoughtfully conceived. For example, read this excerpt:

If you believe something is wrong, you have a responsibility to say so, regardless of your position in the company or the industry.

Don’t duck the difficult issues. Don’t hide the truth. Discuss the issue with your colleagues and bring it to the attention of management.

Inspired by Ms. Seifert’s manifesto, MultiCultClassics would now like to examine an issue not related to Ogilvy’s bungled billings, yet potentially more criminal. Specifically, it’s time again to consider Ogilvy’s actions—and inactions—surrounding hiring and diversity.

The Ogilvy corporate website boasts a strong commitment to creating an inclusive workforce. It even displays a quote from iconic founder David Ogilvy:

“In recruitment and promotion, we are fanatical in our hatred for all forms of prejudice.”

Despite the rhetoric, however, John Seifert conceded in 2009 that the industry is “not exactly leading the way” with diversity, and his agency is “not blind to the fact that there is so much more to do to recognize our ambitions.” Sounds like an open admission of hypocrisy and guilt, huh? Take another peek at Seifert’s memo to the troops:

At a moment like this, an important reminder: in all business dealings, Ogilvy holds itself to the highest standards of business ethics. We have a comprehensive program in place to ensure that we maintain the highest ethical standards. We make this policy clear in our U.S. Employee Handbook. We annually reaffirm this policy to all employees in the company. Most recently, we have mandated that all employees complete the annual WPP ethics online training program.

Maybe the place should have everyone complete an ethnics online training program. Otherwise, all the sanctimonious chest-thumping is just stereotypical bullshit.

8524: Roy Eaton Gives 200%.


A comment left at an earlier post warrants its own space. Here it is:

I was the “Jackie Robinson” of general market creatives. Starting at Y&R in 1955. I am appalled at the lack of progress that has been made till now. I have a presentation that I gave at DraftFCB and will be giving at my alma mater Y&R that addresses the action that must be taken on both sides of this equation. To continue the lie that “there just isn’t enough Black talent out there” is a cover-up for an American malady that must be addressed. I am open to presenting my solution to any Agency willing to hear the “TRUTH ABOUT THE ADVERTISING INDUSTRY” and how to make meaningful progress. You can check my background in the Advertising Hall of Fame or on the YouTube piece http://www.youtube.com/watch?v=I3LiZwygNL4

Love,
Roy Eaton
212 832 9884

8523: BHM 2011—Heart Week.


February has been hijacked as American Heart Month.

8522: TGIFans Of Salma Hayek.