Showing posts with label american history. Show all posts
Showing posts with label american history. Show all posts

Friday, July 03, 2026

17526: Bored On The Fourth Of July.

 

Adweek published a perspective on producing Fourth of July patriotic marketing the right way—and no, that doesn’t mean the right-wing way.

 

The author cautioned against clichés and performative propaganda, emphasizing the imperative for authenticity.

 

Gee, the advice mirrors what is annually repeated about Black History Month, Hispanic Heritage Month, Pride Month, etc. Amazing that the author didn’t declare, “Independence should be celebrated on the Fourth of July—and all year long.”

 

Except Fourth of July campaigns likely receive four times the marketing budgets versus campaigns of color (skin tones and rainbows). It’s comparing cash to crumbs.

 

God bless America.

 

For America250, Patriotic Marketing Has to Look Beyond the Cliches

 

July 4th is a reminder that marketing can’t manufacture authenticity.

 

By Nataly Kelly

 

Last week in Cannes, authenticity (again) emerged as the industry’s favorite answer to seemingly every question about AI. Want to preserve trust in the AI era? Need to produce quality content that isn’t AI slop? The answer to all that ails you is authenticity. 

 

The problem is that, in reacting to AI, we’ve gradually narrowed its scope. We debate the legitimacy of AI-augmented content, whether creators will help us relate to customers in a more real way than celebrities, and whether Tagline A feels more rooted in humanity than Taglines B-ZZ. 

 

We spend far less time asking a more foundational question: Did the business behind that campaign actually earn the right to tell a story it wants to tell?

 

July 4th and America250 offer marketers a useful litmus test: Is patriotic marketing too polarizing?

 

The right way to wave the flag

 

To address the elephant in the room, yes, nationalism is more politically charged than it used to be. More than half of Americans (56%) say the American flag has become more polarizing over time. 

 

For years, the Fourth of July playbook was remarkably consistent: fireworks, military flyovers, and flags printed on the same products Americans buy every day. But today, that formula carries more risk, leaving some brands wondering if they should actually do anything for America250 at all. 

 

Despite the politicization of, well, everything, Independence Day remains a source of national pride. About half of Americans (49%) say patriotic branding makes them view a brand more positively. Only 3% believe brands shouldn’t celebrate America at all.

 

Consumers want to feel patriotic, but they want it to feel meaningful rather than performative. Some of the most interesting campaigns of the year are striking that chord. 

 

Coca-Cola, for example, is doubling down on community. Yes, they are printing flags on a limited edition run of cans. But the brand is also getting out into communities in a year-long campaign by committing to 250,000 volunteer hours focused on tackling food insecurity, sustainability, and youth empowerment. They also created a mural initiative with local artists in cities across the country. 

 

It’s a campaign that gives consumers the ability to celebrate in small ways within their own communities. 

 

Authenticity starts long before the campaign does

 

Increasingly, as consumers wonder if what they are seeing is AI-generated or if a brand really deserves their trust, authenticity no longer belongs to the creative department. It belongs to the business. 

 

When we asked Americans which brands best represent the country, they named Ford, Walmart, and Coca-Cola, all of which are brands deeply embedded in everyday American life. They’ve earned this connection, not because they flew the biggest flag, but rather because they make everyday life possible and enjoyable to a huge percentage of the population. 

 

But it’s not just where people shop and what they buy that helps them form opinions about a brand. Sometimes, brands show up in consumers’ lives in ways that actually put money back in their wallets. Our research found that nearly two-thirds of Americans trust companies that invest in local jobs more than companies that simply run patriotic advertising campaigns. Consumers reward brands that demonstrate patriotism through community impact.

 

Another way to build relevance is simply to remind consumers of how a brand helps them enjoy what they already love. Through its “Taste of America” campaign, Kraft Heinz, an official sponsor of America250, connects summer and celebrations back to the brand through depictions of cookouts that are made possible in part by its products. 

 

Patriotism doesn’t have to look like flags and fireworks. And the conversation around authenticity shouldn’t stop at creativity—it should permeate every part of the business that ultimately connects to how consumers experience the brand.

Saturday, May 09, 2026

17469: The Spirit Of ’76 At Age 26.

 

A campaign celebrating America’s 250th anniversary includes the depicted promotion spotlighting Edward Rutledge, the youngest signer of the Declaration of Independence.

 

The headline asks, “What Were You Doing When You Were 26?”

 

Um, not owning a plantation with slaves and likely engaging in the inhuman violations associated with such privileges.

Thursday, February 19, 2026

17369: Reverend Jesse Jackson (1941–2026).

 

From The Guardian…

 

Jesse Jackson, civil rights leader, dies aged 84

 

By Melissa Hellmann and Martin Pengelly

 

The Rev Jesse Jackson, the civil rights campaigner who was prominent for more than 50 years and who ran strongly for the Democratic presidential nomination in 1988, has died. He was 84.

 

“Our father was a servant leader – not only to our family, but to the oppressed, the voiceless, and the overlooked around the world,” the Jackson family said in a statement.

 

“We shared him with the world, and in return, the world became part of our extended family. His unwavering belief in justice, equality, and love uplifted millions, and we ask you to honor his memory by continuing the fight for the values he lived by.”

 

No cause of death was given.

 

Jackson had had progressive supranuclear palsy (PSP) for more than a decade. He was originally diagnosed with Parkinson’s disease. He was also twice hospitalised with Covid in recent years.

 

A fixture in the civil rights movement and Democratic politics since the 1960s, Jackson was once close to Dr Martin Luther King Jr.

 

In an interview with the Guardian in May 2020, Jackson said: “I was a trailblazer, I was a pathfinder. I had to deal with doubt and cynicism and fears about a Black person running. There were Black scholars writing papers about why I was wasting my time. Even Blacks said a Black couldn’t win.”

 

Twenty years after his second run for president, the first Black president, Barack Obama, saluted Jackson for making his victory possible. Obama celebrated in Chicago, also home to Jackson.

 

“It was a big moment in history,” Jackson told the Guardian, 12 years later. In an interview with NPR, Jackson said: “I cried because I thought about those who made it possible who were not there … People who paid a real price: Ralph Abernathy, Dr King, Medgar Evers, Fannie Lou Hamer, those who fought like hell [at the Democratic national convention] in Atlantic City in 64, those in the movement in the south.”

 

During the Covid pandemic, Jackson campaigned against disparities in care and outcomes, asking: “After 400 years of slavery, segregation and discrimination, why would anybody be shocked that African Americans are dying disproportionately from the coronavirus?”

 

He also said all past presidents had failed to “end the virus of white superiority and fix the multifaceted issues confronting African Americans”.

 

Born on 8 October 1941 in Greenville, South Carolina, Jackson became involved in politics at an early age as he navigated the segregated south. He was elected class president at the all-Black Sterling high school, where he also excelled in athletics. In 1959, he received a football scholarship to the University of Illinois. The Chicago White Sox offered the young Jackson a spot on their baseball team, but he decided to focus on his education instead.

 

During winter break his freshman year of college, Jackson returned home to Greenville and tried to obtain a book needed for his studies from the white-only Greenville public library, but he was turned away. The experience stayed with him. A few months later on 16 July 1960, Jackson and seven Black high school students entered the Greenville library for a peaceful protest. After browsing the library and reading books, the group later known as the Greenville Eight were arrested for disorderly conduct and later released on a $30 bond. A judge eventually ruled that they had the right to use the publicly funded institution, and the Greenville library system became integrated in September 1960.

 

Jackson did not return to the University of Illinois after his first year, and instead transferred to the historically Black North Carolina Agricultural and Technical College in Greensboro, where he played football as a quarterback, was the national officer for the Black fraternity, Omega Psi Phi, and was elected the student body president. While earning a sociology degree, he also continued his activism by participating in sit-ins at restaurants in Greensboro.

 

“My leadership skills came from the athletic arena,” Jackson told the Washington Post in 1984. “In many ways, they were developed from playing quarterback. Assessing defenses; motivating your own team. When the game starts, you use what you’ve got – and don’t cry about what you don’t have. You run to your strength. You also practice to win.”

 

During college, Jackson met his future wife Jacqueline, whom he married in 1962 and later had five children with – Santita, Jesse Jr, Jonathan Luther, Yusef DuBois, and Jacqueline Jr. He would later go on to have a sixth child, Ashley, during an extramarital affair with Karin Stanford in the early 2000s.

 

Jackson first met King, who would become his mentor, at an airport in Atlanta in the early 1960s. King had followed Jackson’s student activism from afar for several years.

 

In 1964, Jackson enrolled at the Chicago Theological Seminary, as he continued to be involved in the civil rights movement. Jackson travelled with his classmates to Selma, Alabama, to join the movement after he watched news footage of Bloody Sunday, where nonviolent civil rights marchers who crossed the Edmund Pettus Bridge in Selma, Alabama, were then beaten by law enforcement officers. Impressed by Jackson’s leadership at Selma, King offered him a position with the civil rights group that he co-founded, the Southern Christian Leadership Conference (SCLC).

 

After a couple of years, Jackson put his seminary studies on hold to focus on SCLC’s Operation Breadbasket, an economic justice program that harnessed the power of Black churches by calling on ministers to pressure companies to employ more Black people through negotiations and boycotts. In 1967, Jackson became Operation Breadbasket’s national director, and was ordained as a minister a year later.

 

“We knew he was going to do a good job,” King said at an Operation Breadbasket meeting in 1968, “but he’s done better than a good job.”

 

Tragedy struck soon after Jackson gained a leadership position at SCLC. On 4 April 1968, Jackson witnessed King’s assassination from below the balcony at the Lorraine Motel in Memphis, Tennessee.

 

The experience stayed with Jackson for the rest of his life. “Every time I think about it, it’s like pulling a scab off a sore,” he told the Guardian in 2018. “It’s a hurtful, painful thought: that a man of love is killed by hate; that a man of peace should be killed by violence; a man who cared is killed by the careless.”

 

Following King’s death, Jackson continued to work for SCLC until 1971, when he created his own organization to improve Black people’s economic conditions, People United to Save Humanity (Push). The organization hosted reading programs for Black youth and helped them find jobs, and also encouraged corporations to hire more Black managers and executives.

 

In 1984, Jackson ran as a Democratic candidate for president, becoming the second Black person to launch a nationwide campaign following Shirley Chisholm more than a decade earlier.

 

“Tonight we come together bound by our faith in a mighty God, with genuine respect and love for our country, and inheriting the legacy of a great party, the Democratic party, which is the best hope for redirecting our nation on a more humane, just, and peaceful course,” Jackson told an audience at the 1984 Democratic national convention in San Francisco, California.

 

“This is not a perfect party. We’re not a perfect people. Yet, we are called to a perfect mission. Our mission to feed the hungry, to clothe the naked, to house the homeless, to teach the illiterate, to provide jobs for the jobless, and to choose the human race over the nuclear race.” He lost the Democratic nomination to former vice-president Walter Mondale, with the incumbent Republican president Ronald Reagan ultimately winning the election.

 

After his first presidential run, Jackson created the National Rainbow Coalition to push for voting rights and social programs. In the mid-1990s, Jackson merged his two organizations together to form the multiracial group Rainbow Push Coalition, which focuses on educational and economic equality. Throughout the years, the coalition has paid more than $6m in college scholarships, and gave financial assistance to more than 4,000 families facing foreclosures so that they could save their homes, according to their website.

 

Jackson ran for the Democratic nomination for president a second time in 1988, performing strongly but losing out to Michael Dukakis, the Massachusetts governor, who was beaten heavily in the general election by George HW Bush.

 

In 2000, the then president, Bill Clinton, awarded Jackson the nation’s highest civilian honor, the Presidential Medal of Freedom for his decades of work focused on increasing opportunities for people of color.

 

Jackson took King’s work forward, staying to the fore in the worldwide civil rights movement through a tumultuous half-century of American history, through to the election of Donald Trump and the rise of Black Lives Matter.

 

“Dr King believed in multiracial, multicultural coalitions of conscience, not ethnic nationalism,” Jackson said in 2018. “He felt nationalism – whether Black, white or brown – was narrowly conceived, given our global challenges. So having a multiracial setting said much about his vision of America and the world, what America should stand for as well as the world.

 

“The arc of the moral universe is long and it bends towards justice, but you have to pull it to bend. It doesn’t bend automatically. Dr King used to remind us that every time the movement has a tailwind and goes forward, there are headwinds.

 

“Those who oppose change in some sense were re-energised by the Trump demagoguery. Dr King would have been disappointed by his victory but he would have been prepared for it psychologically. He would have said: ‘We must not surrender our spirits. We must use this not to surrender but fortify our faith and fight back.’”

 

This article was amended on 16 February 2026 because an earlier version incorrectly suggested that the first Selma march, known as Bloody Sunday, was led by Dr Martin Luther King Jr.

Monday, February 09, 2026

17347: BHM 2026—The White House.

 

A Proclamation from the President of the United States of America takes the standard “Black History is American History” approach.

Tuesday, November 11, 2025

17246: On Veterans Day, Say Their Names.

 

The International African American Museum presents the following:

 

November 11 @ 11:00 am – 12:00 pm

 

Honoring the United States Colored Troops: Veterans Day Reading of the Names

 

Honor. Memory. Legacy.

 

This Veterans Day (November 11, 2025), the International African American Museum’s Center for Family History is honored to join voices from across the nation for the National Reading of the Names — part of the Grand Reopening of the African American Civil War Memorial Museum in Washington, D.C (@afroamcivilwar).

 

Thousands of United States Colored Troops (USCT) names will be spoken aloud to commemorate the Black soldiers and sailors who fought for freedom, equality, and the promise of America. Each name is a story of courage, family, and sacrifice.

 

Join us online as we honor their lives and reclaim the space they deserve in our shared history. Hearing these names isn’t just remembrance. It’s a reminder of the generations who helped build this nation and defended its ideals.

 

Don’t miss this powerful national moment. Tune in, listen, and help keep their legacy alive.

 

For more information about the live stream, please visit: https://afroamcivilwar.org/national-reading-of-the-names

 

Live broadcast link: https://youtube.com/live/yZZJrb3klcc

Monday, May 26, 2025

17075: Saluting Memorial Day 2025.

Black Enterprise spotlights 7 Sites That Pay Homage To Black Military Soldiers On Memorial Day—which is seven more sources recognizing Black soldiers than the average White advertising agency—or White House—will acknowledge.

Friday, February 28, 2025

16983: BHM 2025—Aunt Jemima.

Closing out a quiet Black History Month in Adland—and playing off the theme of African Americans and Labor—marks an appropriate moment to consider Aunt Jemima.

 

Aunt Jemima “retired” in 2020, appearing as a contemporary Black woman sporting pearl earrings, the final phase of her evolving persona.

 

The character was born in 1889 to promote the Pearl Milling Company. Despite the revisionist rebranding, the Aunt Jemima journey began with slavery.

 

Even in the 1950s, the official legend of Aunt Jemima revealed a victim of forced labor. She worked as a cook on Colonel Higbee’s plantation, delighting White men and women with her culinary genius.

 

After over 100 years of service, Aunt Jemima lost her job to a logo—during Black History Month to boot—as the original Pearl Milling Company was resurrected.

 

The iconic tale of Aunt Jemima is more than Black history—it’s American history.


Tuesday, June 18, 2024

16676: Willie Mays (1931-2024).

 

From The New York Times…

 

Willie Mays, Electrifying Ballplayer of Power and Grace, Dies at 93

 

Mays, the Say Hey Kid, was baseball’s exuberant embodiment of the complete player. Some say he was the greatest of them all.

 

By Richard Goldstein

 

Willie Mays, the spirited center fielder whose brilliance at the plate, in the field and on the basepaths for the Giants led many to call him the greatest all-around player in baseball history, died on Tuesday. He was 93.

 

At his death, which was announced by the San Francisco Giants on social media, he had been the oldest living member of the Baseball Hall of Fame. He died in Palo Alto in the assisted living facility he lived in, said Larry Baer, the president and chief executive of the Giants.

 

In 22 National League seasons, with the Giants in New York and San Francisco and a brief return to New York with the Mets, preceded by a 1948 stint in the Negro leagues, Mays compiled extraordinary statistics. He hit 660 career home runs and had 3,293 hits and a .301 career batting average.

 

But Mays did more than personify the complete ballplayer. An exuberant style of play and an effervescent personality made him one of the game’s — and America’s — most charismatic figures, a name that even people far afield from the baseball world recognized instantly as a national treasure.

 

Charles M. Schulz was such a fan that Mays often came up by name in Schulz’s “Peanuts” comic strip. (Asked to spell “maze” in a spelling bee, Charlie Brown ventured, “M ... A ... Y... S.”) Woody Allen’s alter ego in “Manhattan” ranked Mays No. 2 on his list of joys that made life worthwhile. (Groucho Marx was No. 1.) In 1954, the R&B group the Treniers recorded “Say Hey (the Willie Mays Song).”

 

“When I broke in, I didn’t know many people by name,” Mays once explained, “so I would just say, ‘Say, hey,’ and the writers picked that up.”

 

Mays propelled himself into the Hall of Fame with thrilling flair, his cap flying off as he chased down a drive or ran the bases.

 

“He had an open manner, friendly, vivacious, irrepressible,” the baseball writer Leonard Koppett said of the young Mays. “Whatever his private insecurities, he projected a feeling that playing ball, for its own sake, was the most wonderful thing in the world.”

 

And New York embraced this son of Alabama, putting him on a pedestal with two others who ruled the city’s center fields in an era when its teams dominated baseball. The Yankees had Mickey Mantle, the Brooklyn Dodgers had Duke Snider, and the Giants had No. 24, and a city not known for equanimity loved to argue about which team’s slugger reigned supreme.

 

Mays captured the ardor of baseball fans at a time when Black players were still emerging in the major leagues and segregation remained untrammeled in his native South. He was revered in Black neighborhoods, especially in Harlem, where he played stickball with youngsters outside his apartment on St. Nicholas Place — not far from the Polo Grounds, where the Giants played — and he was treated like visiting royalty at the original Red Rooster, one of Harlem’s most popular restaurants in his day.

 

President Barack Obama took Mays with him on his flight to the 2009 All-Star Game in St. Louis, telling him that if it hadn’t been for the changes in attitude that African-American figures like Mays and Jackie Robinson fostered, “I’m not sure that I would get elected to the White House.”

 

Mays and Yogi Berra, who was cited posthumously, were among 17 Americans whom Mr. Obama honored with the Presidential Medal of Freedom, the nation’s highest civilian award, at a White House ceremony in November 2015.

 

Power and Speed

 

Mays played center field with daring and grace, his basket catches made at the hip, his throws embodying power and precision. His over-the-shoulder snare of a drive to deepest center field in the Polo Grounds during the 1954 World Series against the Cleveland Indians — followed by a sensational throw to second base — is remembered simply as “The Catch.”

 

His frame seemed ordinary at first glance — 5 feet 11 inches and 180 pounds or so — but he had unusually large hands and outstanding peripheral vision that complemented his speed in running down balls. And he was all steel, his back exceptionally muscular.

 

Branch Rickey, the executive who helped break the modern major leagues’ color barrier by signing Robinson to the Dodgers, evoked the young Mays in his book “The American Diamond” (1965), recalling him “propelling the ball in one electric flash off the Polo Grounds scoreboard on the face of the upper deck in left field for a home run.”

 

“The ball got up there so fast, it was incredible,” Rickey wrote. “Like a pistol shot, it would crash off the tin and fall to the grass below.”

 

Mays became a hero out west as well after the Giants and the Dodgers decamped for California in 1958. Though he received a tepid reception from San Francisco fans at first, he flourished playing for them despite the high winds and cold nights at Candlestick Park. When the Giants moved to their current ballpark in 2001, they unveiled a nine-foot-high bronze statue of Mays. The park’s address: 24 Willie Mays Plaza.

 

Mays’s electrifying play, and the immensity of his talents, made statistics seem lifeless. Nonetheless, his achievements in the record books were extraordinary.

 

He drove in more than 100 runs in 10 different seasons and scored more than 100 runs in 12 consecutive years.

 

His 7,112 putouts as an outfielder rank No. 1 in major league history (he had 657 more playing first base), and he won 12 Gold Glove awards beginning in 1957, the year the honors were first bestowed.

 

His 660 home runs are sixth all time, behind Barry Bonds’s 762, Hank Aaron’s 755, Babe Ruth’s 714, Alex Rodriguez’s 696 and Albert Pujols’s 703.

 

His 2,068 runs scored put him seventh on the career list, and his 1,909 runs batted are 12th.

 

His 3,293 hits are No. 13.

 

He stole 338 bases at a time when the running game was not especially favored.

 

He played in 150 or more games in 13 consecutive seasons.

 

In December 2020, Major League Baseball announced that the seven Negro leagues that operated between 1920 and 1948 would gain major league status. In accord with that, Mays’s statistical totals with the 1948 Birmingham Black Barons of the Negro American League have been added to his major league totals.

 

Mays was the National League rookie of the year in 1951 and was named Most Valuable Player in 1954 and 1965. He played on four pennant-winning teams (the Giants in 1951, ’54 and ’62 and the Mets in 1973), but only one World Series champion, the 1954 Giants, who swept the Indians. He was selected for 24 All-Star Games and was the M.V.P. of the game in 1963 and 1968.

 

An Associated Press poll of athletes, writers and historians in 1999 voted Mays baseball’s second-greatest figure, behind Babe Ruth.

 

“Willie could do everything from the day he joined the Giants,” Leo Durocher, his manager during most of his years at the Polo Grounds, said when Mays was elected to the Hall of Fame in 1979, his first year of eligibility. “He never had to be taught a thing. The only other player who could do it all was Joe DiMaggio.”

 

But even DiMaggio bowed to Mays.

 

“Willie Mays is the closest to being perfect I’ve ever seen,” he said.

 

‘You’re Going to Be a Ballplayer’

 

Willie Howard Mays Jr. was born on May 6, 1931, in Westfield, Ala., near Birmingham. His parents were unmarried teenagers.

 

His father was said to have been named for President William Howard Taft at a time when Taft’s Republican party was considered more sympathetic to the needs of Black people than the Democrats. A steelworker and later a Pullman porter, Willie Sr. was known as Cat, for his graceful play in semipro baseball.

 

Willie’s mother, Annie Satterwhite, left the family when he was a baby and settled in Birmingham. She married there and had 10 children, but Mays kept in touch with her into his major league playing days.

 

His father moved with him to Fairfield, another Birmingham suburb, when Willie was still young and, with his mother’s two sisters, helped raise him.

 

Mays became an all-around athlete at Fairfield Industrial High School, where he was taught by Angelena Rice, the mother of Condoleezza Rice, the future secretary of state. In her memoir “Extraordinary, Ordinary People” (2010), Ms. Rice wrote that Mays had remembered her mother telling him: “You’re going to be a ballplayer. If you need to leave a little early for practice, you let me know.”

 

When Mays joined the Birmingham Black Barons of the Negro American League in 1948; DiMaggio was his idol.

 

“When we were kids in the South, we would always pick one guy to emulate,” Mays told Bob Herbert of The New York Times in 2000. “Ted Williams was the best hitter, but I picked Joe to pattern myself after because he was such a great all-around player.”

 

Mays was signed in 1950 by a New York Giants scout, Ed Montague, who spotted him while scouting another player on the Black Barons. Mays hit .353 for the Giants’ Trenton team that year.

 

At the time, he was the only Black player in the Interstate League, and he endured taunts. In his Hall of Fame induction speech at Cooperstown, N.Y., he recalled one episode in Hagerstown, Md.

 

“The first night, I hit two home runs and a triple,” he said. “Next night, I hit two home runs and a double. On the loudspeaker, now, they say, ‘Ladies and gentlemen, we know you don’t like that kid playing center field, but please do not bother him again because he’s killing us.’”

 

He continued: “I went there on a Friday, they were calling me all kinds of names. By Sunday, they were cheering. And to me, I had won them over.”

 

Mays was batting .477 for the Minneapolis Millers of the American Association when he was called up by the Giants in May 1951. It was only four years after Robinson had become a Dodger, and there were few Black players in the majors, although the Giants had four when Mays joined them: Monte Irvin, the star outfielder; Hank Thompson, their third baseman; Ray Noble, a backup catcher; and Artie Wilson, an infielder, who was sent to the minors to make room for Mays.

 

Black and white teammates remained apart early in Mays’s career. “For a while we couldn’t stay in the same hotels,” he said. “We’d get to Chicago, we’d get off on the South Side, they’d get off on the North Side.”

 

Mays made his debut on May 25, 1951, going without a hit in five at-bats against the Phillies in Philadelphia. He was 0 for 12 in a three-game series before the Giants returned home. But on Monday night, May 28, at the Polo Grounds, he connected off the future Hall of Fame left-hander Warren Spahn of the Boston Braves for his first major league hit, a towering home run to left field in the first inning.

 

From the start, Durocher saw greatness in Mays.

 

“The word is magnetism,” Durocher said in his autobiography “Nice Guys Finish Last” (1975, with Ed Linn). “A personal magnetism which infects everybody around them with the feeling that this is the man who will carry them to victory.”

 

Rookie of the Year

 

But Mays struggled at the plate through the spring of 1951, and at one point he tearfully told Durocher that he couldn’t hit big league pitching. Durocher told him that he was the best center fielder he had ever seen and assured him that he would remain in the lineup.

 

The Giants staged a storied revival that season, coming from 13½ games behind the Dodgers in mid-August to force the playoff series that they won in Game 3 on Bobby Thomson’s three-run homer off Ralph Branca in the ninth inning — the “shot heard ’round the world.” Thomson’s drive at the Polo Grounds came with runners on second and third and one out. When he connected, Mays was in the on-deck circle.

 

When the Giants faced the Yankees in the World Series, DiMaggio was playing center field for the last time, and Mantle, Mays’s fellow rookie, was in right field. The Yankees won the Series in six games, but Mays was on his way to stardom. In winning the N.L. rookie of the year honors, he batted .274 and hit 20 home runs.

 

After playing in 34 games in the 1952 season, Mays entered the Army and played baseball at Fort Eustis, Va. But in 1954 he was back in the Giants’ lineup and captured the batting title with a .345 average, hit 41 home runs and drove in 110 runs, all while leading the team to another pennant and a World Series date with the Indians, who had set an American League record by winning 111 games that year.

 

In the opening game, on the afternoon of Sept. 29, the score was tied 2-2 with nobody out in the eighth inning and two Indians on base, Larry Doby on second and Al Rosen on first. Durocher had brought in the left-handed Don Liddle to relieve Sal Maglie, and he was facing the lefty-batting Vic Wertz.

 

Wertz drove the first pitch just to the right of dead center field. Racing toward the high green boarding with his back to home plate, Mays caught the ball over his left shoulder some 450 feet away. He cupped it like a football player catching a pass, then whirled and fired to second base, his cap flying off. The throw, as spectacular as the catch, kept Rosen on first while Doby tagged and went to third.

 

The Indians never scored in the inning, and the little-known outfielder Dusty Rhodes hit a three-run pinch-hit homer in the 10th to give the Giants a 5-2 triumph. They went on to win the Series in four straight games.

 

“The Catch” was only one spectacular play by Mays. Another came at Forbes Field in Pittsburgh in his rookie season, off a deep drive hit by the Pirates’ Rocky Nelson.

 

Irvin, the Giants’ future Hall of Fame left fielder, told of the moment in “Mays, Mantle, and Snider: A Celebration” (1987), by Donald Honig.

 

“Willie whirled around and took off,” Irvin said. “At the last second he saw he couldn’t get his glove across his body in time to make the catch, so he caught it in his bare hand. Leo was flabbergasted. We all were. Nobody had ever seen anything like it.”

 

Mays hit 51 home runs in 1955, Durocher’s last season as the Giants’ manager. In 1956, playing under Bill Rigney, Mays led the league in stolen bases with 40, the first of his four consecutive stolen-base titles.

 

Despite Mays’s heroics, the Giants were a fading team by then, and after the 1957 season they moved to San Francisco as the Dodgers went to Los Angeles.

 

In his first year in San Francisco, Mays batted .347 with 29 home runs, having been asked by Rigney, his manager, to hit for average rather than go for homers. Moreover, the shallow center field at Seals Stadium kept Mays from turning the kind of spectacular plays he had fashioned at the cavernous Polo Grounds. Giants fans voted Orlando Cepeda, the slugging rookie first baseman, the team’s most valuable player.

 

A Black Family Moved In

 

Mays even had trouble purchasing a home in a fashionable San Francisco neighborhood, when neighbors complained that property values would decline if a Black family moved in. The San Francisco Chronicle ran a front-page article on the issue, and Mayor George Christopher offered to let Mays and his wife live at his home temporarily if they continued to be rebuffed. With the city facing embarrassment, the owner of the home finally went ahead with the deal.

 

After two years at Seals Stadium, the Giants moved to the newly built, and ever windy, Candlestick Park. Mays found that he had to spread hot oil on his body to combat the wind chill. Those winds kept many a drive in the park.

 

“Playing in Candlestick cost me 10, 12 homers a year,” Mays once said. “I’ve always thought it cost me the opportunity to break Babe Ruth’s record.”

 

But Mays thrived in San Francisco. In 1959, he began eight straight seasons in which he drove in at least 100 runs. On April 30, 1961, he hit four home runs against the Braves at Milwaukee’s County Stadium; the following June 29, he hit three in a game at Philadelphia.

 

On July 24, Mays returned to play in New York for the first time since the Giants had moved to San Francisco, in an exhibition game at Yankee Stadium. A crowd of some 50,000 reserved its biggest cheers for Mays.

 

The Giants were regaining their New York swagger. In 1962, with Mays slugging 49 home runs, they won the pennant in a three-game playoff against the Dodgers, then lost to the Yankees in seven games in the World Series.

 

Mays hit 52 home runs in 1965, joining Ruth, Jimmie Foxx, Ralph Kiner and Mantle as the only players at that time to have hit at least 50 in a single season more than once. On May 4, 1966, Mays surpassed the National League record for home runs, 511, set by the former Giant outfielder and manager Mel Ott.

 

As he approached age 40, Mays was still capable of outstanding play, but he had changed.

 

“Willie, as he grew older, became more withdrawn and suspicious, more cautious, more vulnerable and with plenty of reason,” Leonard Koppett wrote in “A Thinking Man’s Guide to Baseball” (1967). “Life, both personally and professionally, became more complicated for him, and he had his share of sorrow.” After marrying and adopting a child, Mays “went through a painful divorce,” Koppett wrote.

 

On May 11, 1972, with the Giants’ attendance in decline, Horace Stoneham, the team’s longtime owner, wanting to provide Mays with longtime financial security, sent him to the Mets in a trade for a minor league pitcher, Charlie Williams.

 

Mays was in the next to last year of a two-year contract paying him $165,000 a season (the equivalent of a little more than $1 million today). When the deal was made, Joan Payson, the Mets’ president, who had been a stockholder in the New York Giants and was a fan of Mays, guaranteed him a 10-year, $50,000 annual payment apart from his baseball salary. He was to be a good-will ambassador and part-time instructor after his playing days ended.

 

Mays was hitting .167 when he joined the Mets, but on May 14, in his first game with them, before a Sunday crowd of some 35,000 at Shea Stadium, he beat the Giants with a home run. Yet he was 41, and his skills had eroded. The next year he was hampered by swollen knees, an inflamed shoulder and bruised ribs, and on Sept. 20, 1973, he announced his retirement.

 

A Ground-Out, and It’s Over

 

Mays was honored at Shea five days later, but there was still a finale in the spotlight. The Mets won the pennant, and Mays played in the World Series against the Oakland A’s. His last appearance was in Game 3, when he grounded to shortstop as a pinch-hitter for the relief pitcher Tug McGraw.

 

But what was envisioned as a long-term association with the Mets soured. Mays had little interest in instructional or promotional work. “Not playing was eating me up,” he said. “I couldn’t watch the games.”

 

Mays’s ties to the Mets ended in October 1979, after he signed a 10-year deal at an annual salary of $100,000 to represent Bally, the Atlantic City hotel and casino company. Bowie Kuhn, the baseball commissioner, told Mays that he could not hold a job with a company that promoted gambling and also retain a salaried position in baseball. Mays decided to keep the Bally job and forgo the remainder of his $50,000 yearly payments from the Mets, which were to have continued through 1981. Kuhn suspended him from baseball.

 

Kuhn imposed a similar ban on Mantle in 1983 when he took a post with the Claridge casino and hotel in Atlantic City. But in March 1985, Peter Ueberroth, Kuhn’s successor, revoked both bans, and Mays continued to work for Bally while becoming a part-time hitting coach for the Giants. In the late 1980s, the Giants gave Mays a lifetime contract as a front-office consultant.

 

He remained the Say Hey Kid, his vanity license plates proclaiming “Say Hey.”

 

In 2004, the Giants star Barry Bonds tied Mays’s career home run mark of 660 on April 12 at San Francisco against the Milwaukee Brewers. Bonds was Mays’s godson and the son of his former teammate Bobby Bonds. Mays met Barry Bonds near the Giants’ dugout and presented him with a torch he had received when he jogged a leg in the 2002 Olympic torch run. It was embellished with diamonds forming the numbers 660 and 661.

 

When the Mets held an old-timers’ event at CitiField in August, 2022, they retired Mays’s No. 24 jersey number and presented a tribute video to him along with a message from Mays, who could not attend, having undergone a hip replacement a few months earlier. Joan Payson, who wanted Mays to finish his career in New York City, had promised that the Mets would retire his number. But when she died in 1975, the promise had been unfulfilled.

 

Mays, who lived in Atherton, Calif., before moving to Palo Alto, is survived by his son, Michael, from his first marriage, to Marghuerite Chapman, which ended in divorce. His second wife, Mae Louise (Allen) Mays, with whom he had no children, died in 2013.

 

When the San Francisco Giants won the 1962 National League pennant, Mays was in the lead car of their victory parade. He also rode in the Giants’ parades following their 2010, 2012 and 2014 World Series victories and accompanied the players to White House receptions hosted by President Obama after each of those victories. At his death, he was listed by the Giants as a special assistant to the president and chief executive.

 

The ‘Best’

 

Mays largely stayed away from controversy and seldom spoke about racial issues, although he went on the radio in 1966 to help quell a riot in San Francisco after a Black teenager had been shot by a white police officer. During the civil rights struggles of the 1960s, Jackie Robinson criticized him for not drawing on his stature to confront the issues of the day. In the spring of 1968, Mays called a news conference to respond.

 

“People do things in different ways,” he was quoted as saying by James S. Hirsch in “Willie Mays: The Life, the Legend” (2010). “I can’t, for instance, go out and picket. I can’t stand on a soapbox and preach. I believe understanding is the important thing. In my talks to kids, I’ve tried to get that message across. It makes no difference whether you are Black or white because we are all God’s children fighting for the same cause.”

 

Mays evoked the image of a “natural,” a superb athlete who needed to do little to hone his skills. But that was not the case.

 

“I studied the pitchers,” Mays told the baseball writer Roger Kahn in “Memories of Summer.” (2004). “I knew what every single pitcher’s best pitch was. You wonder why? Because in a tight spot, with the game on the line, what’s the pitcher going to throw? His best pitch. Curve, slider, fastball, whatever. His best pitch. Because I’d studied and memorized that, I’d be ready.”

 

When he was selected for the Hall of Fame, Mays was asked to name the best ballplayer he had ever seen.

 

“I think I was the best ballplayer I’ve ever seen,” he replied. “I feel nobody in the world could do what I could do on a baseball field.”