15515: Projecting The Voice Of Exclusivity…

 

This campaign hyping the Black British Voices Project—produced by M&C Saatchi in London—begs the question, “Can We Get Some Black Representation At Our Ad Agency?”

 

15514: NexTech Is NexTrash…

Adweek hyped its own soiree—NexTech Conference—which featured “brand executives and technology leaders,” including Sir Martin Sorrell.

 

This underscores how the industry has devolved over the years, mostly resulting from the scheming of characters like Sorrell. After all, back in the day, people rose to prominence in Adland by accomplishing something—usually involving the production of breakthrough work or innovations. While it could be argued that Sorrell’s “invention” involved mergers and takeovers to erect monolithic—and monotone—corporations, has the man actually created anything original? Has he ever written a clever headline or designed a cool app? Hell, he spends much of his airtime these days dissing the bureaucratic behemoths he built and inspired.

 

Yet here he is, serving as a keynote speaker and pseudo thought leader—allegedly representing the field that he helped destroy.

 

Oh, and the publicity still for the Adweek event (depicted above) shows that the diversity in digital mirrors the advertising industry.

 

Cue the Four Horsemen.

15513: Rosie The Riveter 2021 Not Riveting.

 

The creative team responsible for this banner ad should be shot.

15512: Sorry, Charlie, This Campaign Sucks.

 

The Egyptian creative team responsible for this plastic-kills-wildlife campaign should be canned.

 

15511: Overreaction Of The Week.

 

Advertising Age published a fluff piece titled, “What Marketers Need To Know About ‘Greenwashing’ In Advertising”—focusing on research from the 4As about how agencies can integrate environmental claims into brand campaigns. The Greenwashing insights should colorfully complement ad shops’ expertise with Whitewashing.

15510: Adland, Give It A Rest…

Getaway and Author Rachel Cargle partnered with Mailchimp to present “Year of Rest”—offering 12 months of R&R to activists fighting for change. Expect patronizing White advertising agencies to nominate their Chief Diversity Officer for an excursion. Of course they will.

15509: Exclusive Clubs, Clubbing Inclusivity.

 

The Daily Mail published a lengthy report on the JWT sex discrimination lawsuit, where a group of White guys accused the White advertising agency of discriminating against them via pink slips. The story made multiple ‘Cancel Club’ references, yet ultimately confirmed that ‘Cancel Club’ gets clubbed and canceled by ‘Boys Club.’ Also clubbed in the report was JWT Creative Director Jo Wallace, who will probably seek solace at her supper club. And it all shows that even Fight Club can’t beat White Club.

 

EXCLUSIVE: ‘If I’d been a young, black, gay woman I’d have been ok’: Two men at ad agency JWT win sex discrimination case after gay female director vowed to ‘obliterate’ Mad Men reputation of being full of ‘white, straight men’

 

EXCLUSIVE: Chas Bayfield and Dave Jenner won a sex discrimination case against J. Walter Thompson (JWT)

 

• Jo Wallace was appointed as global creative director to help the company lose its ‘boys club’ reputation

 

• As well as Mr Bayfield & Mr Jenner, three other male workers were fired, with settlements agreed out of court

 

By Alyssa Guzman and Andrew Young and Tom Pyman

 

A creative worker at a top advertising agency today said he felt like he had ‘a target on my back’ when he was fired after a gay female director vowed to ‘obliterate’ the firm’s Mad Men reputation of being ‘full of white, British, straight men.’

 

Chas Bayfield and colleague Dave Jenner, who were among five men axed from J. Walter Thompson (JWT) after bosses ‘urgently’ wanted to address its poor gender pay gap, have expressed relief after winning a sex discrimination claim against the company.

 

A damning gender pay gap report had sent ‘shock waves’ through the firm as it highlighted there was a serious lack of female representation, a tribunal heard.

 

Female creative director Jo Wallace, 44, was appointed to help lose the company’s ‘Knightsbridge Boys Club’ reputation and jointly held a diversity conference called ‘Crisis: The Mother of All Change’.

 

Ms Wallace, who introduced herself as a gay woman, told the conference: ‘One thing we all agree on is that the reputation JWT once earnt — as being full of white, British, privileged [men] — has to be obliterated.’

 

When Mr Bayfield, who made the famous Blackcurrant Tango ‘St George’ ad, and Mr Jenner expressed ‘valid’ concerns over the safety of their jobs, bosses reacted ‘furiously’ and took it as a ‘challenge’ to their new diversity drive, then made them redundant.

 

Mr Bayfield told MailOnline today: ‘There is a part of me that feels guilty that these laws, that were put in place to protect minorities in the workplace as they should be, have protected a couple of middle-aged, straight, British men. But it is also right the judge found in our favour because it wasn’t right.

 

‘I definitely agreed that there had to be a way to address the diversity issues, but I don’t think it was gone about the right way.

 

‘I remember feeling like I just had a target on my back. I remember thinking, if I was a black 24-year-old woman I’d be fine. If I had been gay, even better.

 

‘But as a middle-aged white man, it felt like my job was in danger and that’s why we went to a lawyer.'

 

A spokesman for Mr Jenner today added that he hoped the judgment would ‘encourage more people to stand up to the ‘Cancel Club’.’

 

Wunderman Thompson, which merged with JWT — the spiritual successor of Madison Avenue, home to a series of advertising agencies that inspired Mad Men, told MailOnline it would be appealing the ruling.

 

Ms Wallace, who used to work for Saatchi & Saatchi and lives with her fiancée in a £1.2 million house in trendy east London, wrote in an article last year: ‘A hell of a lot of people are literally sleeping on the job when it comes to diversifying their creative department beyond white, pale, stale males.’

 

The pair were let go after a meeting with the company and were told to leave.

 

Companies can hire from under-represented communities, but cannot fire employees for race or discrimination.

 

Now the pair, who were behind some hugely successful TV adverts, have successfully sued Wunderman Thompson for sex discrimination.

 

Mr Bayfield and Mr Jenner are in line to receive compensation from Wunderman Thompson after winning claims of sex discrimination, victimisation, harassment and unfair dismissal.

 

They lost claims of age discrimination, race discrimination, and sexual orientation discrimination after the judge ruled they had no impact on their dismissal.

 

The complaint becomes a test case at a time when employers are trying to close gender wage gaps. JWT has one of the most unequal salary structures in the advertising industry, according to data released under government rules.

 

After the pay gap figures were published JWT implemented a plan to increase diversity through methods such as ‘unconscious bias training for staff’ and a ‘blind recruitment policy’ which would see details such as gender removed from job applications.

 

The male-dominated world of advertising is epitomised in the US TV drama Mad Men which portrays sharp-suited, smooth-tongued executives plying their trade on New York’s Madison Avenue in the 1960s.

 

Mr Bayfield today said since his dismissal he has struggled to find work and Mr Jenner has left advertising, adding that they have been perceived as ‘whistle-blowers’ in the industry.

 

The married father, now 54, of Cricklewood in London, said: ‘We were concerned about diversity and female and minority representation but we were also worried about our job safety — the word ‘obliterated’ is a powerful word.

 

‘The gender pay gap was mortifying for the company — because it was an awful gap — and their approach was to go gung-ho on who they perceived to be the enemy. They rigged up a kangaroo court and fired us.’

 

Mr Jenner’s lawyer told MailOnline: ‘There is nothing inclusive or productive about vilifying one group of people to lift up another.

 

‘As this decision demonstrates, there is nothing lawful about it either.

 

‘Hopefully the judgment will encourage more people to stand up to the ‘Cancel Club’ and rediscover their value as individuals in promoting a tolerant and all-inclusive society.’

 

Three other male creatives who were sacked settled out of court, Mr Bayfield said.

 

The complainant said today that his redundancy was a ‘tragic’ example of how the battle against discrimination was victimising ‘people who aren’t particularly vulnerable, like British men.’

 

In an exclusive interview with MailOnline, he said: ‘I feel very pleased at the result. I think the agency was believing it was doing the right thing and wanted to be seen to be diverse, and on the side of all the people who have been historically overlooked.

 

‘They had their shocking pay gap figures which were the worst in the whole industry. They wanted to so do something really quickly and there was this knee jerk reaction at a conference they spoke at.

 

‘But I felt very much that they were taking discrimination from one place and putting it in another place which was completely the wrong way to do it. There were so many other ways they could fix that problem.

 

‘I was fully on board with the notion that it was a problem which needed fixing and we do need to get more people from different cultures and different countries and more women in high positions.

 

‘I ended up speaking out, saying that the tone used in that talk actually makes it sound that you are going to fix the problem by getting rid of us — British straight men of a certain age.

 

‘That is really where it all kicked off and their response to that was really quite explosive, and two days later we were on a list to be made redundant.

 

‘I am very glad that the tribunal looked into all the background and detail, and saw what was going on. The agency was very, very angry because they thought we were opposed to their agenda which we weren’t. We were just getting clarity on, ‘Where does this put us?’

 

‘It’s tragic that the legislation which was put there to protect vulnerable people is now used against people who aren’t particularly vulnerable, like British men.’

 

He said that his former employers had six weeks to lodge an appeal if they felt the law was interpreted wrongly. But if there is no appeal, he expects the tribunal to rule on awarding payouts to him and Mr Jenner.

 

Mr Bayfield said he had ‘not worked a huge amount’ in the last three years and had ‘certainly never achieved the level he was at with JWT’.

 

He added: ‘Work has been quite scant, particularly through the pandemic.’

 

But he said he and his Australian-born wife Claire and their 12-year-old daughter were now preparing to emigrate in six weeks time to Hobart, Tasmania.

 

‘I know there are some very good job opportunities out there, so I am very excited about making a new start, away from all this.’

 

Mr Bayfeld said his decision to emigrate was partly due to him being made redundant, but he added: ‘When your wife is from Australia, it is always at the back of your mind that you might end up there. But it’s been massively accelerated by the absence of work over here.

 

‘My wife is an occupational therapist and is very employable anywhere, so she found a job very quickly.’

 

A judge ruled that JWT bosses unfairly got ‘rid’ of Mr Bayfield and Mr Jenner, 52 and 50 at the time, because it ‘immediately assisted the gender pay gap issue’.

 

The London Central tribunal heard both men are straight, white and British. Their work regularly received praise from colleagues and industry peers.

 

In April 2018, a gender pay gap report revealed there was a pay gap of 44.7 per cent.

 

Ms Wallace had been brought in five months earlier ‘on the need to shake up the creative team to ensure they were seen as experts in non-traditional advertising, and to lose the reputation as the ‘Knightsbridge boys club’.’

 

Ms Wallace, who has been described as a ‘fearless champion of female success’, held the ‘hard-hitting’ diversity presentation with executive creative director Lucas Peon in May 2018.

 

It caused ‘controversy’ when Ms Wallace said JWT’s reputation — ‘white, British, privileged, straight men creating traditional, above the line advertising’ — needed to be abolished.

 

Later, Mr Bayfield sent an email to a boss saying: ‘I found out recently JWT did a talk off site where it vowed to obliterate white, middle-class straight people from its creative department. There are a lot of very worried people down here.’

 

Mr Peon and Emma Hoyle, the company’s HR director, called a meeting with Mr Bayfield and Mr Jenner to discuss their concerns about job safety.

 

Though Mr Bayfield and Mr Jenner said they believe women and minorities should have a fair chance, they were angrily accused of challenging the diversity pledge.

 

Employment Judge Mark Emery said they were treated in such a hostile manner it amounted to ‘victimisation’.

 

Judge Emery said: ‘Both Ms Hoyle and Mr Peon were angry from the outset of the meeting, and it continued in this vein. Voices were raised by Mr Peon and Ms Hoyle, and Mr Bayfield and Mr Jenner were forced to defend their position.

 

‘Their explanations were not at the time accepted and their points of view were angrily dismissed. [There was a] failure to accept that they had any valid concerns about the presentation… their views were regarded as unacceptable.’

 

Within two days it had been decided that Mr Bayfield and Mr Jenner would lose their jobs to redundancies.

 

Mr Peon had unfairly made his mind up before even carrying out an assessment of other senior creatives to see who would be axed.

 

He claimed their performance was at fault, but the judge ruled the work never had concerns.

 

Judge Emery said: ‘We concluded there was a consensus amongst [the company’s] senior management team that Mr Bayfield and Mr Jenner had overstepped the mark with their comments in their emails and at the meeting, that there was anger at what [the company] considered a challenge to their plans on the gender pay gap issue.’

 

The judge added: ‘We considered that a significant factor in [the company’s bosses] minds at this time was the gender pay gap issue, and that a reason for dismissing Mr Bayfield and Mr Jenner was there would be an impact, both in terms of the figures, and by the prospect of having senior positions opening which could be filled by women.

 

‘We considered that this factor, their sex, was on the mind of [the company] when determining to dismiss them, an equal factor with that of the anger at their complaints.

 

‘This would immediately assist the gender pay gap issue within the creative team, it would rid the team of two creative directors who were because of their sex seen as resistant to change; also female creative directors were exactly what [the company] were seeking.’

 

A woman in a similar position would not have faced the same backlash, the judge added.

 

Adrian Scotland, partner at Judge Sykes Frixou, which represented them in the case, said: ‘We were always confident the Tribunal would find in our favour, but you take nothing for granted.

 

‘I am delighted for my clients. They are courageous human beings, having risked their careers to take on a global corporation with the reach and influence of WPP.

 

‘The experiences outlined in this case are sadly commonplace. It is a growing part of the work we do day-to-day.

 

‘Every good thing is vulnerable to corruption and with the billions poured into the diversity economy it should be no surprise that there are more and more bad actors appearing.

 

‘It is important that people feel able to question and challenge bad ideas, especially when they hide behind a benevolent cause.

 

‘There is nothing inclusive or productive about vilifying one group of people to lift up another. As this decision demonstrates, there is nothing lawful about it either.

 

Hopefully the judgment will encourage more people to stand up to the ‘Cancel Club’ and rediscover their value as individuals in promoting a tolerant and all-inclusive society.’

 

A spokesperson for Wunderman Thompson, which merged with JWT, said: ‘We will be appealing the tribunal’s ruling on events that took place within the J. Walter Thompson business in 2018.

 

‘We do not tolerate any form of discrimination or harassment and are committed to providing an inclusive workplace in which everyone is treated fairly.’

 

Wunderman Thompson told MailOnline: ‘No claim was brought against Jo Wallace in relation to the events that took place within the J. Walter Thompson business in 2018. She did not dismiss the claimants, and was not involved in the redundancy decision-making process.’

15508:VaynerX Rx For A Dose Of DE&I.

 

Campaign announced VaynerX—Gary Vaynerchuk’s empire—hired its first Chief Diversity Officer. Of course they did. The new executive will report directly to Vaynerchuk, developing a global DE&I heat shield, revamping hiring, retention and training programs and focusing on supplier diversity programs. Of course she will. The CDO and Vaynerchuk provided plenty of PR puffery, promoting the progressive plans they’ll perform. Of course they will.

 

VaynerX hires Vanessa Vining as chief diversity officer

 

She will oversee diversity, equity and inclusion initiatives at the holding company.

 

By Alison Weissbrot

 

VaynerX, Gary Vaynerchuk’s holding company housing companies including VaynerMedia, The Sasha Group and Gallery Media Group, has hired Vanessa Vining as its first chief diversity officer.

 

Vining joins VaynerX from Omnicom’s Hearts & Science, where she was senior director, cross-cultural strategy and head of diversity, equity and inclusion. She has more than 25 years of experience in diversity investment and training in the advertising industry.

 

Vining will report directly to Vaynerchuk and work closely with VaynerX chief heart officer, Claude Silver, to develop a global DE&I framework and revamp hiring, retention and training programs with diversity in mind. She will focus on supplier diversity programs as well.

 

The appointment comes months after Vaynerchuk publicly promised to make three diverse hires to his executive team by June 1. Vining is the third hire after Maya Brewster-Dorian, chief production officer at VaynerX, and Eric Jacobs, chief innovation officer.

 

While Vaynerchuk was “a hair late” on his self-imposed deadline, “at the end of the day, you want to make the right choices,” he said, adding that there was a stop and start with another potential candidate.

 

VaynerX needs a dedicated executive focused on diversity to commit the “amount of energy, structure, strategy required to be great at DE&I internally” as well as to “create the trickle down effect in the way we think about our work,” Vaynerchuk said.

 

“It’s incredibly important to me that everyone in my organization feels as though they are being represented,” he added. “Equally important [are] strategies to acquire and recruit talent, create retention and career path growth.”

 

Vining will double down on VaynerX’s community resource groups while developing the “connective tissue” to string DE&I initiatives across the organization together globally.

 

“There's a lot of diversity, I can see it there already,” she said. “So [I’ll be] looking at, across the global organization, how we continue to foster belonging and inclusion while creating a destination where everyone wants to work.”

 

Retention will be a key focus for Vining, especially in the advertising industry, where agencies have focused diversity efforts at the junior hiring level.

 

“Diversity shouldn’t just sit at the junior associate level, and that's where the majority of talent in advertising has sat,” Vining said. “It’s difficult to see yourself on that career path when you don’t see people who look like you on the C-suite.”

 

Vaynerchuk added that Vining will have “plenty of budget” to tackle these initiatives because the company is privately held and has more flexibility for investment. “It’s an incredibly flat organization,” he said.

 

“Just because we don’t have open slots doesn’t mean we can’t hire,” he said. “That’s unheard of at holding companies.”

15507: Hungry And Homophobic? Grab A Snickers.

 

Advertising Age reported Snickers was forced to pull an advertisement—created by Contrapunto BBDO Madrid—after receiving accusations of homophobia. Somewhere, Bob Garfield is punching a hole in a wall.

 

Snickers Pulls Ad From Spain After Accusations Of Homophobia

 

The ad for Snickers Ice Cream draws rebuke from LGTBQ groups

 

By Sydney Gold

 

Snickers has pulled an ad for its ice cream bars in Spain after facing accusations of homophobia, a public misstep by the brand in its long-running “You’re Not You When You’re Hungry” campaign.

 

The online spot was removed amid backlash from consumers across Spain, The Guardian reported today. The spot features Spanish influencer Aless Gibaja ordering at a restaurant, wearing pink and behaving stereotypically feminine. The waiter looks back, puzzled, and hands Gibaja a Snickers Ice Cream bar. Suddenly, the influencer transforms into a bearded man, before the tagline appears: You’re not you when you’re hungry (No Eres Tu Cuando Tienes Hambre). The ad was produced by Contrapunto BBDO Madrid.

 

Snickers apologized in a statement: “We would like to wholeheartedly apologize for any harm caused by a recent advert for Snickers Ice Cream in Spain. We recognize that we got it wrong and have removed the online content immediately,” the brand announced.

 

Mike Wilke, founder of AdRespect.org, a website intended to provide guidance to corporations on LGBTQ stereotypes, homophobia and transphobia, criticized the ad. “The way I have assessed things through the years is to look at where is the humor? What are we supposed to be laughing at? And in this ad, we’re supposed to be laughing at how much of a sissy this guy is,” he says.

 

The ad also drew critical coverage on the website LGBTQnation.com, which cited criticism from the Spanish LGBTQ organization Federación Estatal LGTB, which called the ad “shameful and pitiful,” and tweeted: “If you need some training for your next try, we’re here,” according to the report.

 

Several of Snickers advertisements play with the theme of being out of place, as part of the brand’s successful “You’re Not You When You’re Hungry” campaign. Snickers, says Wilke, has been walking “a fine line” in several of its ads that deal with gender as a joke, including a 2018 ad featuring Elton John and a 2016 Super Bowl ad starring Willem DeFoe.

 

“In all of the cases, they’re sort of walking a fine line of, you know you know, the dude looks like a lady,” says Wilke.

 

Still, Wilke says, “I think those do better than this last one from Spain.”

 

It’s not the first time Snickers has been accused of homophobia. A 2008 ad played brazenly into gender stereotypes, as Mr. T shoots Snickers at a feminine speed walker in neon booty shorts. The celebrity shouts “Speed walking? I pity you, fool! You’re a disgrace to the man race!” before pelting him with candy bars from an armed pickup truck. In the end, the tagline flashes: “get some nuts.” And in 2007, Snickers faced backlash for a Super Bowl ad where two men are repulsed after kissing each other.

 

Despite these controversial advertisements, Snickers parent company Mars received the highest possible score on Human Rights Campaign Foundation’s 2021 corporate equality index, which specifically quantifies LGBTQ workplace equity. Another Mars brand, Skittles, has partnered with the organization GLAAD, which focuses on media portrayals and coverage of LGBTQ people.