Wednesday, October 31, 2007

Essay 4644

Adweek reported on Nielsen Business Media’s Next Big Idea Conference, where JWT worldwide chairman and CEO Bob Jeffrey made a keynote speech (click on the essay title above to read the full story). Here are two interesting excerpts from the story:

“In a talk called ‘21st Century Brand Building: Swimming Against the Current,’ Jeffrey said that the industry has entered an era of ‘rampant promiscuity’ in which client, consumer and agency had all become ‘brand sluts’ without loyalty to one another.”

“Jeffrey called for an end to what he called ‘idea racism.’ He said the new brand-building model is ‘not authoritative, not status-quo driven, more multicultural, more fluid and more open minded.’”

So Jeffrey recognizes the industry is rife with sluts and racists. Brilliant.

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