As MultiCultClassics predicted, the Walgreens saga is producing comedy already. While Adweek reported the creative portion of the account is up for grabs, Advertising Age claims the drugstore chain is simply fishing for more ideas. According to Ad Age, “It’s possible that the marketer might retain [incumbent agency] Downtown Partners and be looking for additional creative help. The review does not include multicultural or media services, or digital-media planning or buying.” Of course the multicultural players aren’t included in the review. It’s also a safe bet that the minorities will not be allowed to participate in the competition. And once a White agency has been selected, look for the owning network to pitch its resident colored agencies to handle the multicultural duties—probably without a formal review. BTW, the Walgreens website boasts a deep commitment to diversity.
1 comment:
Walgreens is a joke and anyone who wants to look further into a company known for blatant racism should Google their discrimination lawsuits. Folks should also talk to their employees about how many were fired after the company trolled social media websites and let anyone go that voiced their opinion about a tough day at work. I hate this company and the only additional revenue they generated was through degrading their staff and firing many
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