Tuesday, January 27, 2015

12438: 1 Woman = 4 Men.

Campaign reported M&C Saatchi Group Executive Creative Director Elspeth Lynn is leaving the White advertising agency as it undergoes a creative department overhaul, prompted by new M&C Saatchi CEO Tom Bazeley. Once again, when clients introduce new CEOs and CMOs who initiate changes and account reviews, advertising agencies cry foul. However, when advertising agencies introduce new CEOs who initiate changes, well, it’s just business as usual. In this case, it must also be noted that the creative department of a White advertising agency was being run by—gasp!—a woman. Somebody tell Lindsey Clay she can calm down and quit whining—UK White women are doing just fine in adland. Why, M&C Saatchi will be using four men to cover what Lynn was overseeing.

Elspeth Lynn leaves M&C Saatchi

By Maisie McCabe

Elspeth Lynn, the group executive creative director at M&C Saatchi, is leaving the agency amid a restructure of its creative department.

Following the changes Mark Goodwin, Jason Lawes, Sam Ball and Dave Bedwood will jointly run the creative department at the agency as creative directors. Grant Parker will continue in his role as head of art.

The restructure follows the appointment of Tom Bazeley as the chief executive of M&C Saatchi in October. Bazeley was previously a founding partner at Lean Mean Fighting Machine, which M&C Saatchi bought in May 2014.

Bazeley said: “We are re-looking at how the whole agency is structured and putting the creative integrity of our work right at the heart of that.

“In a communications world where ideas can come in many shapes and sizes. I want the person making the ultimate creative decisions to be deeply involved in the account.

“They will need the time and space to understand the business challenges, provide inspiration, write ideas, encourage innovation, nurture people and deliver smart, brilliant and newsworthy ideas.

“Having one person working at a very high level isn’t the way to achieve this.”

As the creative directors will have “autonomy” over their clients’ work, there is no need for an executive creative director across the group.

Lynn was hired as executive creative director in February 2012 from Profero, where she was in the same role from 2009. She replaced Graham Fink, who had moved to Ogilvy & Mather China.

Lisa Thomas, the group chief executive at M&C Saatchi, said: “Elspeth has overseen some fantastic work but as a result of the restructure she and I agreed that it was time for her to leave the agency.

“We thank her for her obvious passion and dedication to the agency and our clients and for helping us to modernise the agency. She is a unique individual who will be greatly missed.”

1 comment:

Bostonfreezeout said...

You should take a look at Kat Gordon going on and on about how culturally diverse and aware the Super Bowl ads supposedly are this year.

It's a great time to be a white woman in advertising, I guess.

Everybody else has to take a back seat and be OK with merely being featured in their campaigns as an actor or narrator. Just don't try to have a career in an ad agency or participate in making any of these Super Bowl ads.