Campaign published The year ahead for women by Thinkbox CEO and Wacl VP Lindsey Clay. The article title should have added a qualifier to read, “The year ahead for White women,” as Clay is only concerned with her Caucasian sisters—and she probably doesn’t give a shit about non-White people.
As evidence of Clay’s ignorance, when presenting “facts” on the imbalanced representation of groups within adland, she acknowledged that women comprise 50 percent of the industry’s workforce, while minorities make up 13 percent—despite the fact that minorities account for 55 percent of the population in urban centers like London. In other words, White women are making tremendous strides in the UK advertising world, and minorities remain grossly underrepresented.
Of course, Clay is quick to disregard the greater diversity dilemma and charge right into advocating for gender equality (at least for White women). She offered seven solutions for increasing White women numbers and zero clues for boosting non-White figures. The seven solutions directly apply to creating equality for non-Whites too, but don’t expect Clay to realize it. And definitely don’t count on Clay to suggest redirecting her ideas to the real problem. Because in the end, Clay is completely equal to the average Mad Man—especially in her cultural cluelessness.