Tuesday, January 20, 2015

12420: Clio Creative Bowl Sucks.

This campaign for the Clio Creative Bowl—aside from being another example of award show advertising that isn’t worthy of winning awards—really misses the point of our business. That is, advertising is intended to appeal to target audiences. The shitty series of advertisements dismisses the audience as ignorant while positioning adpeople as the true experts in judging messages. The problem is, everyone knows the typical jurors for advertising award shows are pulled from a shallow and exclusive pool, making their judgments questionable and suspect. The predominately male and totally White jury for the Clio Creative Bowl clearly proves the problem. It’s truly pathetic. Racist and sexist too.

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