Saturday, January 17, 2015

12409: Oprah Is A Liar…?

Not sure how Women’s Day and an advertiser pulled off this promotion. A banner declaring, “Shocking! Oprah Lied!” leads to a landing page hyping “Oprah’s Backstage Skincare Secret Finally Exposed.” The copy goes on to state Oprah “is legally obligated to keep it under wraps due to her relationship with Clinique and their ‘Anti-Aging’ makeup line.” Plus, the advertisement insists Clinique’s makeup is not “causing her to look almost half her age”—rather, “Oprah’s Backstage Skincare Secret” is responsible for her youthful appearance. Did Oprah approve this promotion? Doubt it.

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