Campaign presented “The top five most politically incorrect ads from China”—featuring a collection of culturally clueless communications created by the communist country. Yet when it comes to stereotypical and racist garbage, is China really any worse than the U.S. or U.K.? The offensive shit being excreted by White-dominated countries is no ancient Chinese secret.
The top five most politically incorrect ads from China
There are corners of the world where advertising, even by global brands, seems stuck in an era where wives are compared to used cars.
By Rick Boost
In a new video, we count down through five of the most politically incorrect pieces of marketing to come out of China in recent years.
The digital age has brought about a social justice revolution. Calls worldwide have been deafening for greater scrutiny on brands to censor potentially offensive content. Due to the power of vocal online communities, a poorly received campaign going viral can severely tarnish a company’s image within hours, meaning that advertisers have to keep more culturally aware than ever.
As the leading market in Asia, a lot of attention is focused intently on China. However, though the country’s financial growth has been phenomenal, the evolution of its creative marketing content has faced problems. Clearly, China is not the only APAC country with problematic advertising, but as seen in this video, outrageous claims, overt sexualisation, and a lack of modern sensitivity are fairly regular occurrences. If China wants to stay ahead of competing nations in the region, avoiding brand mishaps like these will be extremely important.