Advertising Age interviewed Sir John Hegarty at the Cannes Lions Festival of Creativity, which the old man has been annually attending since 1989. Hegarty griped about the entries on display and stated, “Most of the print work is scam, you can tell it, you can see it a mile away. … I didn’t come here to look at somebody’s portfolio. I mean, fine, if you say to me, ‘This is the portfolio section,’ then fine I’ll go and have a look at it. But when you pretend that this is a piece of advertising that had an impact on the marketplace, forget it.” The other scams present at the exclusive event? All the executives—Hegarty included—falsely claiming to have a commitment to diversity. You can spot them a mile away.
No comments:
Post a Comment