Advertising Age’s “Ad Lib” podcast broadcast buffoonish blubbering and babbling titled: CEO Mark Read on Building a Leaner WPP: ‘We Don’t Need 500 Brands.’ Well, yeah, especially when the White advertising agency brands in the holding company are the branding equivalents of Edsel, Newton and New Coke. In addition to not needing 500 brands, Read also essentially admitted the company doesn’t need about 2,500 employees. The man’s comments represent perhaps the most diverse example of deceptive drivel of any single organisation.
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