Wednesday, February 26, 2020

14929: BHM 2020—The Illustrious 5%.

Adweek published a story titled, “Portrait Series Celebrates the ‘Illustrious 5%’ of Black Advertising Professionals,” which opened as follows:

Brooklyn-based photographer Kenny St. George can usually be found courtside, shooting for sports and lifestyle clients like the NBA, Nike and Slam magazine. While he hasn’t worked in ad land himself, St. George recently learned that African Americans make up only about 5% of the advertising industry—and decided to shine a light on some of the people who make up that small percentage through the new portrait series Our Seat.

Only adland would “celebrate” the “Illustrious 5%” when Blacks represent up to 13% of the U.S. population—with higher figures in key advertising industry markets including New York City, Chicago, Los Angeles, Atlanta and Detroit.

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