Tuesday, February 08, 2022

15713: Publicis Media Promotes DIME—And Probably Pennies—For Minority Media.

 

Adweek reported Publicis Media is pushing diversity efforts in media through something labeled “DIME Marketplace”—an acronym for Diverse and Inclusive Media Exchange. Seems like an appropriate moniker, as minority media probably gets a dime—or crumbs—versus every dollar received by White media.

 

Has Byron Allen approved this initiative?

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