16003: KFC WTF Brainwave Bucket BS.

 

Edelman in China is responsible for this thoroughly irresponsible KFC Brainwave Bucket bullshit described as follows:

 

Stress and overthinking is pervasive in the chaotic 24-hour metropolis. Recent studies indicate Hong Kong is one of the most stressful cities in the world and ranks #1 in the stress index of employees all around East Asia. However, scientific findings have shown that comfort food relieves the stress response in the brain. KFC is encouraging Hong Kong’s overthinking citizens to think less and indulge more with Finger Lickin’ Good fried chicken.

 

Therefore we created the KFC Brainwave Bucket — a brain-sensing helmet with a built-in headband that analyses people’s brain activity. The data from the helmet is connected to an app which provides real-time biofeedback showing how active the mind is. The helmet design, and the mind-detecting enclosure, is based on KFC’s iconic bucket. People are invited to sit inside the bucket-esque structure and wear the helmet on their head, after which they’re encouraged to switch off and think less with the help of some Finger Lickin’ Good chicken.

 

A fun and lighthearted way to bring the comforting effects of KFC to Hong Kongers, the event launch is being held at KFC’s flagship store on Oct 22 where customers are invited to try the experience for themselves. Those who embrace the comforting qualities of the Colonel’s signature chicken and stop overthinking are rewarded with more fried chicken!

 

In short, the campaign is encouraging stress eating—which has been shown in ‘scientific findings’ to trigger overeating, obesity and mental health issues. Somebody should examine the heads of the idiots involved with this promotional propaganda.