Campaign reported that the NBA awarded a creative contract to Saatchi & Saatchi London to grow its footprint in the European region. Wonder how NBA players would react upon learning that a White advertising agency is now hyping the league.
Granted, the assignment is targeting audiences in Europe. But still. White advertising agencies in the U.K. mirror the same failings with diversity as U.S. counterparts.
Did Majority Agency—co-founded by Shaquille O’Neal—get a shot in the pitch competition? Maybe it would have been a conflict of interest, as O’Neal is a professional sports commentator. Or perhaps his experience and expertise would lead to extraordinary concepts.
Also, did Goodby Silverstein & Partners whine about the final score?
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