“Interracial Couple In A Cheerios Ad” is explained as follows:
Two comedians and advertising creative directors, David Roth and Yuriy Mikhalevskiy, have launched a music video teasing the advertising industry for its awkward treatment of race and social issues. The video is called “Interracial Couple in a Cheerios Ad” and is self-funded, not affiliated with the Cheerios marketing team.
Inspired by Walmart’s Juneteenth-flavored ice cream, Salesforce’s non-binary corporate mascot Astro, and Kendall Jenner’s BLM Pepsi ad, plus countless displays of performative inclusivity in meetings, the creative directors were inspired to poke fun at the industry.
Their Cheerios commercial is the opening number as they hope to fund a full-length Inclusive Musical which includes other songs like “Pride Month’s A-Comin’,” “New Black Lesbian Hire,” and “You’re Absolutely Right, But You’re White.”
This promotional project appears to represent the song-and-dance that White advertising executives routinely perform to conceal and/or deny their feelings of White Fragility, White Genocide, White Guilt, White Privilege, White Rage, and White Supremacy. The vanity URL—InclusiveMusical.com—links to an Indiegogo page for like-minded investors to provide financial support.
Yet even in this video scenario, the decision-making partners are White advertising agency leaders and racially/ethnically ambiguous clients. Can’t help but wonder if “Interracial Couple In A Cheerios Ad” is a parody or unintentional investigative documentary.
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