Adweek spotlighted a promotion via U.K. charity Crisis and White advertising agency adam&eveDDB designed to build awareness around homelessness. The stunt features a gigantic statue of a homeless person—Alex—whose presence is intended to literally and figuratively force people to confront the issue. Everyone is encouraged to take photos and videos of Alex to share on social media.
Okay, but it’s pretty contrived—and morally corrupt—to photograph the homeless, no? Many have argued that such photography and videography represent unethical exploitation. So, it’s fitting that a White advertising agency would go there—as such enterprises are prone to being culturally clueless, witless, thoughtless, and shameless.
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