CD on the Tree is explained as follows:
Elf on the Shelf is wildly popular. Mensch on a Bench has Hanukkah covered. But we thought the advertising world needed a holiday helper all its own. So we created CD on the Tree, a creative director for the holidays, and custom-designed him from sneakers to beanie.
With CD on the Tree, your wrapping will always be on brand. You’ll get the feedback on your decorations you never knew you needed. And your gifts will really break through with your target audiences (no promises about staying under budget, though).
Yep, the plastic figure perfectly represents CDs in Adland—right down to the wardrobe and Whiteness. No surprise, given the concept was hatched at a White advertising agency. The Anglo doesn’t fall far from the tree.
No comments:
Post a Comment