The He Gets Us campaign has been addressed by this blog before, mostly to note the hypocrisy of its appearance at sites like adweek.com. After all, declaring, “Jesus fought systems of oppression,” to an industry and audience firmly dedicated to systemic racism seems tone deaf at best and offensive at least.
The advertiser aired a commercial during the Super Bowl too.
Now, what makes this so outrageous? The advertising agency responsible for the Jesus spot also produced the Avocados from Mexico commercial—which ran on the Super Bowl as well—featuring Adam and Eve in the Garden of Eden.
In short, only in Adland can shops hype Jesus Christ and parody Holy Scripture without missing a beat.
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