Stagwell managed to acknowledge BHM via social media posts—launching an initiative that inspires brands to go beyond celebrating Black history and focus on Black futures. Hard to tell what’s going on here. Is Stagwell seeking to create revenue-generating opportunities by selling clients on promotions like AT&T Black Future Makers or Nike Future Movement? The effort looks as if it’s being delegated to Black ERGs in the White holding company.
Sorry, but the future does not look very different or promising at Stagwell.
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