Wednesday, February 22, 2023

10649: A Brief Rant On Briefs.

 

Here’s another sign that the apocalypse is upon Adland.

 

Now it’s possible to use AI to craft creative briefs—coupling perfectly with AI-generated copy and design. But why did the moron behind this hustle produce an advertisement displaying an old typewriter?

 

It’s also a safe bet that an AI brief will be just as uselessly uninspiring as documents shat out by breathing planners and strategists. And creative teams can expect to be tasked with cobbling together campaign concepts in less time than what was awarded to the hack who printed a templated brief.

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