Adweek published content titled and subtitled: VML’s Jon Cook Finds Serenity on the Hiking Trail—The agency network’s global CEO spends his weekends in the Rocky Mountains and beyond.
The story opens as follows: Jon Cook spends his weeks running one of the largest agency networks in the world. But on as many weekends as the global CEO of VML can get away, Cook trades holding company duties for hiking boots and heads to the mountains.
Then Cook heads back to his White advertising agency and tells about 1% of the drones to take a hike.
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