17645: Things Are Getting Frosty At Wendy’s.

Associated Press reported Wendy’s—struggling with rising beef prices and failing restaurants—received a buyout offer.

Hmmm. The fast feeder’s longtime White advertising agency is VML, part of the WPP network that recently secured Wendy’s US media business. So, it’s arguably a triumvirate of losers.

Plus, Wendy’s recently hired a new CMO, which could spell OMFG for VML and WPP.

Maybe WPP should bid on Wendy’s and add it to the portfolio of services. Such a move would offer employment opportunities to the thousands targeted for layoffs.

Wendy’s, struggling with beef prices and growing competition, gets a buyout offer

By Dee-Ann Durbin

Wendy’s shares jumped more than 14% Wednesday after noted investor Nelson Peltz made an offer to buy the chain, which has been struggling with high beef prices and aging stores.

Peltz’s Trian Fund Management and several partners are offering Wendy’s $7.35 per share in cash, or a premium of nearly 19% over the stock’s closing price on Tuesday, in a deal that would take the company private. The offer values Wendy’s at $1.4 billion.

Wendy’s, which is based in Dublin, Ohio, confirmed receipt of the unsolicited proposal in a statement Wednesday and said its board has formed an independent committee to evaluate it. At the end of last year, Wendy’s had 5,969 restaurants in the U.S. and 1,428 outlets in 38 countries.

Wendy’s, founded in 1969 by Dave Thomas and named after his daughter, is known for its square burgers and Frosty desserts. The fast-growing chain introduced the drive-thru window in 1970 and went public in 1976. In the 1980s, as it jockeyed for sales with McDonald’s and Burger King, Wendy’s launched salad bars and ran its iconic “Where’s the beef?” ad campaign.

But as the fast-food market grew even more competitive and rival burger-focused chains like In-N-Out and Five Guys expanded, Wendy’s fell behind. Wendy’s share of U.S. burger chain sales fell from 11.5% in 2019 to 10.4% last year, according to Technomic, a market research company.

In recent years, inflation has also hurt Wendy’s and other U.S. fast-food chains, who have seen traffic from lower-income consumers fall as they raised prices to combat rising labor, food and packaging costs.

Wendy’s said Wednesday it is moving “with urgency” to rebuild its menu with a focus on quality and improve marketing and store operations. Wendy’s hired Bob Wright, who formerly led Potbelly, as its president and CEO in May. He’s the fourth CEO to lead the company since 2024.

Wendy’s has been closing outdated U.S. restaurants so it can focus on its more profitable locations. The company closed 240 restaurants in 2024 and said earlier this year that it planned to shutter up to 358 locations in 2026.

Then, last month, one of the largest U.S. franchisees for Wendy’s filed for bankruptcy protection after the chain tried to terminate its franchise agreement. Michigan-based Meritage Hospitality Group operates 314 Wendy’s restaurants in 15 states.

In a letter to the company’s board of directors, Peltz said going private “will deliver the best outcome for the broader stakeholder base.”

“Wendy’s sits at a critical juncture,” Peltz wrote. “The external environment has become increasingly challenging given the significant pressures on the U.S. consumer, economic uncertainty, persistent commodity inflation and intensifying competition, particularly within the QSR (quick service restaurant) burger category.”

Peltz has invested in companies from Procter & Gamble and Disney to DuPont. According to a regulatory document filed Wednesday, Trian’s stake in Wendy’s totals 16.3%.

Peltz considered a take-private bid for Wendy’s in 2022 but told the company in January 2023 that he had decided against it, citing its improved business momentum, according to TD Cowen analyst Andrew Charles.

Charles said an independent special committee is expected to evaluate the proposal and both parties have entered into a confidentiality arrangement.

“In our view, a take-private makes sense as Wendy’s turnaround is likely to be prolonged given the challenged state of the lower-income consumer and soft state of the quick service burger category,” Charles wrote Wednesday in a note to investors.

Wendy’s is scheduled to report its quarterly financial results next week. Analysts expect the company to post earnings of 9 cents per share on sales of $531 million, according to FactSet.

Shares rose 93 cents to $7.07 Wednesday. They have fallen 26% since the start of this year. 

17633: Top Ten BS @ VML.

Cannes Lions International Festival of Creativity ranked VML New York the top White advertising agency in the US. VML Chief Creative Officers nabbed Top Ten honors too.

WTF.

The awards say a lot about Cannes Lions and VML—as well as the sorry state of Adland.

Sorry, but many lauded leaders at VML inherited success via mergers, acquisitions, and restructurings versus talent, performance, and integrity.

It all begs the question: Why is VML Global CEO-WPP Creative CEO Jon Cook bailing out?

He’s clearly in the running for top bullshit artist.

17625: On Cookie-Cutter Corporate Construction.

 

Advertising Age reported McCann CEO Tyler Turnbull will take the WPP Creative Global CEO title from departing VML Global CEO-WPP Creative Global CEO Jon Cook.

So much for a thoughtful transition. Then again, given the speed at which WPP CEO Cindy Rose replaced former WPP CEO Mark Read, hyper-accelerated musical chairs appear to be standard operating procedure for the single White operating company.

This also calls into question the transparency Rose once claimed to foster. How long was Turnbull courted behind the scenes? Surely the offer wasn’t hatched last week after Cook announced his resignation.

Turnbull is abandoning Omnicom, triggering suspicion of poaching and/or restructuring resentment. Regardless of the motivations, he’s hopping from the proverbial frying pan into the global flaming dumpster.

In closing, it’s worth noting Cook—a performative proponent for DEIBA+ and certified defender of Divertsity—ultimately replaced himself with two White men.

McCann CEO Tyler Turnbull set to take over as WPP Creative global CEO

By Brian Bonilla and Ewan Larkin

WPP is set to appoint Tyler Turnbull, the global CEO of McCann, as global CEO of WPP Creative, according to people familiar with the matter. Turnbull would succeed Jon Cook, who is due to step down by March.

It wasn’t immediately clear if Turnbull’s remit would extend beyond WPP Creative. Turnbull interviewed for the Ogilvy global CEO role before Laurent Ezekiel’s appointment in late 2025, according to people close to the situation.

WPP, Omnicom, McCann and Turnbull did not immediately return requests for comment.

Turnbull became McCann’s global CEO last December, following Omnicom’s acquisition of Interpublic Group of Cos., and now leads one of Omnicom Advertising’s three creative networks alongside BBDO and TBWA.

Before McCann, Turnbull rose through the ranks at IPG’s FCB. He joined in 2014 to revive the struggling Canadian office, later led New York, became North America CEO in 2019 and ascended to global CEO in 2022. FCB has since been folded into BBDO following the Omnicom deal.

Contributing: Judann Pollack

17624: Cooking A Heaping Helping Of Lame Duck.

More About Advertising presented yet another take on the impending exit of VML Global CEO-WPP Creative CEO Jon Cook, even comparing the move to Omnicom Advertising Group CEO Troy Ruhanen relinquishing his position.

Okay, except Ruhanen is an established, respected, and decorated leader succeeded by an established, respected, and decorated leader. Cook and his crony, not so much.

Cook remarked, “I look forward to working closely with Cindy (Rose, CEO) and the WPP and VML leadership teams over the coming months to execute a thoughtful transition.”

Huh? Cook isn’t scheduled to leave the building until March 2027—nearly six months away. Cook’s thoughtful transition will take roughly twice as long as his hasty decision to skedaddle.

Then again, former WPP CEO Mark Read made a similar statement about thoughtfully transitioning before being rapidly replaced by Cindy Rose.

Cook is essentially a lame duck—maybe he should duck out pronto.

VML’s Cook quits as WPP Creative boss

By Stephen Foster

When any industry goes through a process of upheaval – especially when it involves heavy redundancies – it’s right to focus on the troops as they bear the cost, often losing their jobs.

But being one of the managers charged with overseeing such upheavals can’t be much fun unless terminating people rocks your boat.

It’s interesting that VML’s Jon Cook is following hard on the heels of Omnicom Advertising Group’s Troy Ruhanen in stepping down from one of the key jobs as the industry is changing: Ruhanen, who’s being replaced by BBDO’s Andrew Robertson, masterminded (if that’s the right word) the merger of FCB into BBDO and demise of DDB as Omnicom bought IPG; Cook had the even bigger job of merging his VML with WPP’s JWT, Wunderman and Y&R to create what was the world’s biggest creative agency. At the time few people on this side of the Atlantic knew what VML was. To say that executives at the other agencies were surprised is a huge understatement.

Yet Cook, who’s being succeeded by another lifer at the one-time Kansas City digital agency, Eric Campbell, is reckoned to have done a pretty good job, eventually overseeing Ogilvy, Grey, Burson, AKQA, Landor and Design Bridge & Partners as head of the recently-minted WPP Creative. We wait to see if this really will become one company (which would be one way to get rid of even more people.)

Cook says: “This has been one of the hardest decisions I have ever made in my life. But after three decades of pouring everything I have into this agency and all of WPP, it is time to build something new. VML and WPP Creative are operating from positions of tremendous strength and this is the right moment for other voices to lead. I am immensely proud of our teams, the iconic work we produce with our clients and the one-of-a-kind culture we have built. I look forward to working closely with Cindy (Rose, CEO) and the WPP and VML leadership teams over the coming months to execute a thoughtful transition.”

The job facing the head of any creative agency these days is finding enough work at the right price to keep everyone gainfully employed. This is particularly tough for many ad folk who, incorrigible optimists that they are, think mainly of growth and, gleefully, of poaching talent from their rivals as they grow.

17623: Cooking With The Same Old Recipe, Serving Up The Status Quo.

Adweek published a different spin on the impending exit of VML Global CEO-WPP Creative CEO Jon Cook, stressing how he’s handing the baton to one of his “best friends in life.”

Soon-to-be successor Eric Campbell is a VML veteran currently serving as WPP Creative North America CEO, a title he’ll retain upon gaining the VML Global CEO role.

According to Adweek, “Knowing VML and WPP Creative will be in the hands of someone who has helped [Cook] build the business has made it easier to step away.”

Easier for who? And easier how?

Cook admitted in Advertising Age that he only started considering career options last summer—mere months ago. So, it was a relatively quick decision. Ditto the appointment of his replacement.

Through messy mergers and radical restructuring, WPP likely has a surfeit of qualified and available C-suite executives. Identifying the next leader for the largest White advertising agency and entire creative practice (although Campbell is not assuming full WPP Creative CEO duties) in the global flaming dumpster should have warranted an extensive, exhaustive search.

Under Cook, VML once boasted extreme dedication to DEIBA+ and Divertsity too.

Recent PR also positioned Cook as caring, concerned, and committed to people.

What’s more, WPP leadership expressed awareness of constant churn adversely affecting morale, trust, and psychological safety.

Yet when presented with an opportunity to fill one of the biggest positions in Adland—a choice that impacts WPP employees worldwide—Cook instantly opted for cronyism and selected a White man.

Jon Cook on 30 Years at VML and Handing the Agency Over to His Best Friend

The WPP exec said he’s ready to climb a new career mountain.

By Christopher Cicchiello

Jon Cook’s 25 years at VML was full of changes, from the early startup days to mergers and acquisitions to rebrands and integrations. Alongside him the entire time was Eric Campbell, who he described as not just a partner in his career, but one of his “best friends in life.”

Now, after announcing his departure from the agency on Friday, Cook has the rare fortune of handing the reins to his long-time friend, who succeeds him as global CEO of VML while retaining his dual role as North America CEO of WPP Creative. 

Knowing VML and WPP Creative will be in the hands of someone who has helped him build the business has made it easier to step away, Cook said.

(Read the full story here.) 

17622: One Less Cook In The Kitchen At WPP.

Advertising Age spotlighted VML Global CEO-WPP Creative CEO Jon Cook, who will abandon his acronyms and the global flaming dumpster in March 2027 “to pursue an undisclosed entrepreneurial venture involving advertising and technology.”

Cook contends his exit doesn’t reflect reservations about the Roserrection. Okay, maybe somebody should define “net impression” for the man.

The single White operating company doesn’t offer entrepreneurial opportunities involving advertising and technology?

Cook admits he started considering his career options last summer, making his departure a relatively quick decision.

In the end, Cook joins a growing number of WPP leaders who’ve bailed out or were booted out in the past couple of years.

WPP will struggle to be the Trusted Growth Partner For The World’s Leading Brands when leaders are regularly shuffled, shuttled, and shat on.

A key characteristic for gaining trust is consistency.

Right now, WPP puts the con in consistency.

Jon Cook plans to leave WPP after 30 years at VML—what his exit signals for himself and the holding company

By Brian Bonilla

After three decades helping build VML from a small Missouri agency into a formidable global network—and leading some of WPP’s biggest agency integrations—Jon Cook is getting ready to leave and build something outside the holding company model.

Cook, who serves as both CEO of WPP Creative and global CEO of VML, will leave WPP by March to pursue an undisclosed entrepreneurial venture involving advertising and technology. He said only that it will sit “outside the holding company landscape” and will involve agencies, creativity and technology. He added that he expects mergers and acquisitions will remain part of his career.

Eric Campbell, currently North America CEO for VML and WPP Creative, will succeed him as VML’s global CEO in March, while retaining his North America CEO role. WPP plans to announce a successor to lead WPP Creative soon.

Cook reflects on what’s next after WPP

Cook took on the WPP Creative role in February, placing him at the center of WPP CEO Cindy Rose’s effort to simplify the world’s fourth-largest agency company. He said that his decision to leave WPP reflected a desire for new challenges, rather than doubts about the turnaround.

“It has nothing to do with my optimism about WPP’s future,” Cook told Ad Age.

Cook said his reflection began around the Cannes Lions International Festival of Creativity this summer. While he described it as VML’s best showing—VML and Ogilvy ranked second and first among creative networks, respectively—Cook said that the achievement prompted him to consider what else he wanted from his career. “I want to do something more entrepreneurial, more independent, and just completely different,” he said.

Cook’s cardiac arrest experience nearly four years ago, which left him without a pulse for nine minutes, also reshaped his mindset. “When that all happened to me, I realized I’m here for a reason—to find my joy in life. I definitely found that joy in VML and WPP; I’m just going to go find it somewhere else,” he said.

Telling Rose was difficult. Cook said he had never been more nervous for a meeting. “I have to be honest: I think her first reaction was shock, sadness, probably some anger,” he said.

The pair spent months working through the decision, he said. Rose ultimately supported him and insisted on an extended transition. Cook said he will help Rose shape WPP Creative’s succession.

“Jon’s contribution to VML, WPP and our entire industry has been extraordinary,” Rose said in a statement. “He is an exceptional builder—of enduring client partnerships, world-class agencies and a culture built on generosity, optimism and genuine care for people. I am deeply grateful for everything he has done for WPP, and I appreciate his commitment to partner with us through March 2027 to ensure our teams, clients, and new leaders maintain their incredible momentum.”

A career of innovation and integrations

Cook joined VML in 1996 as an account manager, becoming its 28th employee. He rose through the agency as it expanded beyond its Kansas City, Missouri, roots and became a leader in digital marketing. WPP acquired the agency in 2001 and Cook was named VML’s global CEO in 2011.

He helped orchestrate two major combinations of WPP’s agencies. After leading the formation of VMLY&R following VML’s merger with Young & Rubicam in 2018, Cook became global CEO of the current VML when WPP combined VMLY&R and Wunderman Thompson at the beginning of 2024.

This February, Rose expanded Cook’s remit to oversee WPP Creative, bringing agencies VML, Ogilvy, Grey, Burson, AKQA, Landor and Design Bridge & Partners under one operating structure. Cook’s initial focus was aligning agencies around four regions and regional profit-and-loss structures, removing barriers to collaboration while retaining agency identities.

He cited Kenvue and Heineken as major creative wins from the structure. “That wouldn’t have been possible in the past, either because of misplaced incentives, operational barriers or just bad blood,” Cook said.

He also helped extend enterprise solutions capabilities embedded in VML and Ogilvy across WPP under a WPP Enterprise Solutions brand, which now reaches other business units including media and production, as well as additional clients.

Cook attributed his integration abilities to communication and relationships.

“I’m not an operational genius. I’m not a super-consultant brainiac,” Cook said. “One of the things I’ve appreciated about both [former WPP CEO] Mark Read and Cindy Rose in my career … is they recognize that maybe the skillset needed for success isn’t those typical things. Rather, it’s someone who cares about people, cares about communication, celebrates success and puts people in successful positions.”

17618: On WPP Leadership—An Oxymoron.

 

MediaPost reported VML Global CEO-WPP Creative CEO Jon Cook is taking a walk toward an undisclosed destination, handing the baton to another VML veteran White man.

So, after orchestrating the epic erasure of iconic White advertising agency brands—and eliminating thousands of jobs—Cook is bailing out of the global flaming dumpster, undoubtedly with a golden parachute.

Cook is scheduled to remain in his leadership roles until March 2027.

In contrast, WPP drones don’t enjoy the privileged luxury of such advance notice—and their exits only include golden showers.

VML Global CEO Jon Cook Set To Depart As Campbell Prepares To Succeed Him

By Steve McClellan

Jon Cook, Global CEO of VML and CEO of WPP Creative, is leaving WPP to pursue the next chapter of his career, the holding company announced this morning. Cook will remain in his leadership roles through March 2027. He was a co-founder of VML in the 1990’s.  

Another VML veteran, Eric Campbell, currently CEO of VML and WPP Creative in North America, has been named to succeed Cook as Global CEO of the agency, while continuing as CEO of WPP Creative North America.

Cook has spent three decades helping guide and shape VML from an emerging digital agency in Kansas City into one of WPP’s largest creative networks. In 2024, he led the effort to combine what was then VMLY&R and Wunderman Thompson, bringing together brand experience, customer experience, commerce, data and enterprise technology across more than 55 markets.  

In February 2026, Cook took on the additional responsibility of CEO of WPP Creative when that unit was created as part of WPP CEO Cindy Rose’s efforts to return the company to growth. WPP Creative includes VML, Ogilvy, Grey, Burson, AKQA, Landor and Design Bridge & Partners.    

Rose stated: “Jon’s contribution to VML, WPP and our entire industry has been extraordinary. He is an exceptional builder – of enduring client partnerships, world-class agencies and a culture built on generosity, optimism and genuine care for people.”    

Added Cook: “This has been one of the hardest decisions I have ever made in my life. But after three decades of pouring everything I have into this agency and all of WPP, it is time to build something new.”    

Campbell has been with VML for more than 25 years and has held central leadership roles, including President of VML, Global President of VMLY&R, Global Chief Client Officer and CEO of VML North America.   

WPP said that further details on the leadership structure at WPP Creative would be announced soon. 

17584: AD + CW + ACD + CD @ VML + WPP = WTF.

This actual job listing—along with numerous listings promoting other roles—seeks a Creative Director for VML, underscoring how the White advertising agency within global flaming dumpster WPP should be avoided by applicants at all costs.

VML and WPP have collectively released thousands of employees in recent times, announcing that additional worldwide downsizing is planned. So, why the hell are they recruiting? Seeing job listings during constant and impending layoffs is not exactly a morale booster.

The entry includes:

“VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s.”

Um, the client status of Coca-Cola and Wendy’s is pending.

The entry also states:

“We are looking for a hands-on, visionary Creative Director, Copy to join a tight-knit team dedicated to elevating our creative output. This role is designed for a true maker and master of the written word — someone who is genuinely passionate about television, film, and the craft of writing for the screen.”

Are these AI-generated generic descriptors? Most hiring managers demand candidates fill specific roles and requirements—right down to having relevant brand and category experience for the position.

Or is this exercise satisfying performative DEIBA+ initiatives? White advertising agencies often posted fake job listings to claim offering opportunities to minorities and underrepresented groups. Although such tactics have almost disappeared given the current anti-DEIBA+ vibe in Adland.

The single White operating company boasting to be the trusted growth partner for the world’s leading brands should consider being the trusted employer for its worldwide workforce.

17579: New CMO Means WPP = Wendy’s Potentially Packing…?

 

Advertising Age reported Wendy’s hired a new Chief Marketing Officer—who just happens to be a former Mickey D’s CMO—to orchestrate a brand turnaround.

Um, hoping to emulate the Golden Arches is hardly a McRoad to success, as even struggling Ronald McDonald would admit.

If the new CMO takes a standard approach—i.e., launches an account review including former cronies and co-conspirators—it might mean trouble for longtime incumbent White advertising agency VML. The potential snowball effect could adversely impact WPP Creative, WPP Production, WPP Media, and the entire single White operating company.

In short, lots of WPP drones might lose their lunch—and be forced to seek employment as Wendy’s or Mickey D’s crew members.

Wendy’s hires former McDonald’s CMO Tariq Hassan

By Erika Wheless

Tariq Hassan, the former chief marketing and customer experience officer for McDonald’s U.S., is now Wendy’s chief marketing and customer growth officer, Wendy’s announced today.

Hassan, who joined the burger chain effective immediately, replaces Lindsay Radkoski, who has served as Wendy’s U.S. chief marketing officer since 2024. Radkoski will depart after a transition period over the coming weeks, ending a nearly 15-year career with the brand, Wendy’s stated.

Hassan’s appointment comes as part of Wendy’s ongoing “Project Fresh” turnaround, which was announced in November. The revitalization strategy started with looking at customer data to better inform marketing. Wendy’s has had a hard time winning back customers—its same-restaurant sales have continued to fall, down 7.8% in the first quarter of this year and 7% in the second quarter. In April, the chain awarded its U.S. media business to WPP Media to more efficiently work with the fast-feeder’s longtime creative partner, VML.

“My focus will be on reigniting that passionate connection with our brand to show up more powerfully in every experience, everywhere our fans meet us,” Hassan said in a statement regarding his new role.

Under Hassan, McDonald’s marketing mined so-called “fan truths” about the brand to help inform campaigns, including its celebrity meals, adult Happy Meals, the Grimace Birthday Meal and manga-inspired “WcDonald’s” campaign, all by Wieden+Kennedy New York. He left McDonald’s in early 2025 and was replaced by Alyssa Buetikofer, the former chief marketing officer of McDonald’s Canada.

17561: Shifting Geer At VML & WPP.

   

Advertising Age reported VML North America Chief Creative Officer of Innovation Walter Geer III is shifting gear, leaving the White advertising agency and single White operating company after six years of service.

Geer claimed his resignation is not a result of the redundancies, restructurings, and RIFs at WPP.

Yet given VML boasts dynamic DEIBA+ dedication and WPP hypes alleged technological advantages, Geer’s exit is bad optics.

Walter Geer III exits VML after six years

By Brian Bonilla

Walter T. Geer III is leaving VML after six years at the agency, departing his role as chief creative officer of innovation for North America as he considers a next chapter spanning creativity, technology, culture and business.

Geer joined WPP’s VML in 2020 as executive creative director of experience design and later held senior leadership positions across health, consumer marketing, experience design and innovation. Most recently, he led a team of nearly 20 people spanning New York, Atlanta, Los Angeles and San Francisco, he said.

Geer said his decision to leave was not connected to WPP’s ongoing restructuring or recent layoffs and had been under consideration for some time. The move is effective immediately.

VML wasn’t immediately available for comment.

During his tenure, Geer worked with brands including Coca-Cola, Microsoft, Advil, Covered California, Progressive and Pfizer. Some of his most notable work at VML includes Advil’s “Believe My Pain,” which addressed racial disparities in how pain is recognized and treated and won a Gold Effie in 2025, as well as Covered California’s “For the Love of Californians” brand platform.

“I had an incredible six years at VML,” Geer said. “At the same time, I think I reached a point where I wanted to give myself the space to really kind of think bigger about what my next chapter could be.”

He said that he is not committed to a particular kind of company or role.

“I made the decision to leave because I wanted to be really thoughtful about what happens next … that could mean transforming an existing organization, creating a new model, absolutely joining an independent company or agency, working directly with a brand or building something entrepreneurial.”

Geer has been outspoken on industry issues either through social media or films such as Black Madison Ave, an open discussion among the few black creative leaders at the holding company level that was released in 2022. He is also a co-founder of Blackweek. VML will remain a strategic partner and primary sponsor of the conference moving forward, Geer confirmed.

Geer said the industry’s wave of holding company consolidation is understandable, describing it as “a necessary evil” as agencies look to combine resources and capabilities.

Discussing the broader agency market, Geer praised the scale, talent and client relationships that large networks offer; he argued the biggest opportunity lies in marrying those advantages with the speed and entrepreneurial mindset of independents.

“That combination could be incredibly powerful if organizations are truly willing and able to make that type of change,” he said.

Geer said that he plans to continue growing Blackweek while advising organizations and exploring opportunities across creativity, technology, entrepreneurship and business transformation.

“There is so much more to build, so much more to challenge and so much more impact to make,” he said. “I’m proud of what we accomplished at VML, grateful for the people who were part of that journey and genuinely excited about what comes next.”