17381: On Omnicom WARN WTF BS.

 

Adweek reported Omnicom clarified a WARN notice filed with New York State in December—indicating 100 layoffs for IPG’s former NYC headquarters—is just part of the 4,000 pink slips to be issued in the months ahead.

 

Still no clarification, however, on how restructurings, redundancies, and RIFs impact DEIBA+ Human Heat Shields.

 

Omnicom Clarifies WARN Notice Detailing 100 Job Cuts 

 

Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition

 

By Rebecca Stewart

 

UPDATE: IPG has confirmed that a newly-published WARN notice filed with New York State pertains to redundancies that already occurred as part of its $13 billion November acquisition of Interpublic Group (IPG).

 

Based on the WARN data, which Omnicom filed in December but WARN did not make public until Feb 23, ADWEEK previously reported that Omnicom planned to cut an additional 94 jobs in the U.S. starting March 1.

 

However, an Omnicom spokesperson has since clarified: “This is nothing new as the filing is a compliance requirement for actions we made back on December 1, 2025.”

 

The notice detailed how 92 of 251 employees at IPG’s former NYC headquarters at 909 Third Avenue were laid off as part of its sweeping restructuring, along with two of 84 staff at the former holdco’s 100 West 33rd Street office.

 

‘New Omnicom’ Doubles Cost-Cutting

 

In December 2025, the new Omnicom announced 4,000 redundancies as part of a business reset, which saw it retire major creative agency brands including FCB, DDB, and MullenLowe.

 

The job cuts came in addition to the 3,200 roles IPG shed earlier last year, ahead of the acquisition, and the 3,000 staffers Omnicom let go after announcing the deal last fall.

At the time, Omnicom chief executive (CEO) John Wren estimated the total number of eliminated positions to around 10,000, or roughly 8% of the combined companies’ 2024 headcount.

 

During Omnicom’s first post-acquisition quarterly earnings update in February, Wren revealed that he had doubled the company’s cost-cutting target to $1.5 billion by 2028. This includes saving $900 million in 2026.

 

Wren told investors that $1 billion of Omnicom’s savings would come from “reductions in labor costs,” achieved by cutting corporate, network, and operational roles.

 

He also said that a simplified regional, country, and brand structure, and a more “unified” business model, along with outsourcing and offshoring to lower-cost markets, would help Omnicom reach its goal in the next 30 months.

 

CORRECTION 10:43 AM ET: A previous version of this story stated that Omnicom planned to cut an additional 94 roles. The article has been updated to clarify that the WARN notice reflected previously announced, public redundancies.