4As Look Ahead 2026 is a 93-page document presenting the wondrously innovative ideas, insights, and resources offered by the trade organization.
DEIBA+ doesn’t appear until page 43 in the People, Talent & Upskilling section, featuring opening gibberish by the 4As EVP of People, Talent and Upskilling and the 4As CEO, both of whom were newly appointed last year.
Absent are any clear and decisive DEIBA+ commitments, making minimal use of the word “inclusive”—and only in the bullet point dedicated to MAIP AI Offerings.
Hell, maybe MAIP should be revised to stand for Mendacious Artificial Inclusivity Propaganda.
For DEIBA+ in Adland, the look ahead looks like a view of the past.
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