Advertising Age reported Tombras axed Opinionated Founder Mark Fitzloff, mere weeks after acquiring the White advertising agency.
According to Ad Age, the dismissal decision followed an HR grievance submitted by an Opinionated employee charging allegations of a sexual nature against Fitzloff.
Expect things to devolve into a His Opinion/Her Opinion scenario.
Opinionated founder Mark Fitzloff fired after selling his agency to Tombras
By Brian Bonilla
Tombras has fired Mark Fitzloff, Opinionated’s founder and executive creative director, just a few weeks after acquiring the agency.
“Tombras has parted ways with Mark Fitzloff. This is a confidential personnel matter, and we are not at liberty to comment further,” a Tombras spokesman wrote in a statement.
The decision follows an HR complaint lodged by an Opinionated employee that contained allegations of a sexual nature against Fitzloff, according to multiple people close to the situation. The allegation has to do with events or an event that occurred before the deal to acquire the agency, now called Opinionated, a Tombras company.
Fitzloff’s final day was Feb. 11, according to sources. He did not return multiple requests for comment. Tombras declined to comment beyond the statement.
Portland, Oregon-based Opinionated made a name for itself in the industry with work for brands such as Panda Express, Shake Shack and Hinge. The agency reported its strongest annual growth in 2024, when revenue jumped 44% to more than $23 million. Opinionated hit $30 million in revenue in 2025.
Before launching Opinionated in 2017, Fitzloff had spent around 17 years at Wieden+Kennedy, where he rose through the ranks from copywriter to executive creative director.
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