MediaPost reported Henkel Consumer Brands completed a worldwide shootout that started over a year ago, awarding its global creative and production business to WPP.
The move follows Henkel consolidating its European media business with WPP Media last year.
According to MediaPost, WPP CEO Cindy Rose gushed the latest win presented more evidence that the turnaround plan for the single White operating company—Eviscerate28—was working.
Thousands of former WPP drones, however, are not working—with additional RIFs to come.
Given the Q1 earnings report detailed declines across all WPP divisions, it appears Rose is mimicking her predecessors and other holding company leaders.
That is, Rose is peddling Pollyannaish bullshit.
WPP Wins Expanded Remit From Henkel Consumer Brands
By Steve McClellan
WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, including brands such as Persil, Schwarzkopf, and Syoss.
The additional remit follows Henkel’s decision last year to consolidate its estimated $825 million consolidated media business in Europe with the holding company.
The win follows a competitive global pitch that began more than a year ago. WPP Open, the company’s agentic marketing platform, will serve as the “strategic backbone” for the new assignment.
Cindy Rose, CEO of WPP, said the win was further evidence that the company’s turnaround plan, unveiled earlier in the year, was working.
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