More About Advertising opined on Ogilvy scoring a Coca-Cola European football project via a pitch featuring WPP Open X (presumably led by Ogilvy), Publicis’ Le Pub, Studio.One (led by former AKQA CEO Ajaz Ahmed), and Uncommon Creative Studio (co-founded by former Grey London Chairman and CCO Nils Leonard).
Was the pitch underway before Publicis Groupe landed PepsiCo global media duties?
Given WPP Open X was invented to solely serve Coke, facing competition from outsider enterprises does not seem to reflect favorably on the single White operating company and its offerings.
The scenario also indicates an industry shift, whereby reviews for major chunks of business are not necessarily closed affairs, exclusive privileges available only to a handful of White holding companies. Although it still involves cronyism and entitled relationships.
In the end, the self-proclaimed Trusted Growth Partner For The World’s Leading Brands hasn’t gained trust, realized growth, or been a partner for any brand in the world—and the global flaming dumpster now competes against ex-employees for assignments.
Coke goes great with humble pie.
More Coke pitches: this time Ogilvy’s on top
By Stephen Foster
They do love their pitches at Coca-Cola despite the creative part of the giant account supposedly safely harboured at WPP. This time it’s a WPP team led by Ogilvy reportedly winning a European football brief in a pitch against Publicis’ Le Pub (which handles Heineken), Ajaz Ahmed’s new Studio.One and Uncommon Creative Studio (there are nearly as many studios these days as pitches.)
Coke has invested heavily in football with some lively campaigns although this seems to be the first time it’s been a separate project. Coca-Cola is an official sponsor of the Premier League in the UK.
Nobody’s saying anything on the record but it’s an interesting pitch. Studio.One, the new creative company formed by former AKQA boss Ajaz Ahmed has already picked up a Christmas assignment from Coke. Ogilvy has won (or retained) a number of Coke assignments recently and seems to be the lead agency on WPP Open X work. Must be frustrating, not to say exhausting, having to keep repeating yourself though.
No comments:
Post a Comment