15811: FYI BK WTF SMH.

 

Reel Chicago reported Burger King named White advertising agency OKRP as its creative shop—as well as PHD as media agency—inspiring lots of acronym wordplay. Not so OK, the ECD hired by David in March to run the BK account. GL + G2G TTYL…

 

OKRP Becomes BKRP

 

By Colin Costello

 

Chicago is not a McDonald’s town anymore. It hasn’t been for a while since the golden arches moved their main account to Wieden + Kennedy, New York. But all of that has changed as there is a new King in town. Today, Restaurant Brands International named our friends at OKRP as its creative AOR for Burger King.

 

Omnicom Group’s PHD was named media agency for the fast-food giant and its RBI portfolio brands including Popeyes U.S. & Canada and Tim Hortons U.S.

 

Both strategic business partners will help in the next stage of growth to achieve world-class relevance with today’s guests and to serve as true extensions of the internal marketing teams.

 

OKRP joins Burger King U.S. with intentions to help reintroduce the iconic brand — through campaigns and messaging that uniquely reflect its modern and relevant identity.

 

According to a statement from RBI OKRP was chosen because, “the agency brings an incredible depth of restaurant experience, through proven leadership in creating best-in-class category and advertising strategy, food differentiation, and creative excellence that increases brand love. Their leadership strength and culture align with the path Burger King is focused on in becoming guest-obsessed, driving relevancy and authenticity in culture, achieving business objectives and reclaiming Burger King’s status as an iconic brand.“

 

“The team is working to evolve and build on the iconic Burger King brand by optimizing media firepower and modernizing the ‘Home of the Whopper’,” said Tom Curtis, President of Burger King North America. “To further our effective messaging strategy, we are locking arms with veterans of this industry who heard us loud and clear when we asked for strategic business partners equipped with the speed, data, insights, creativity and innovation to help us drive growth.”

 

RBI partnered with growth consultancy ID Comms through the agency RFP process. For Burger King U.S., the review came after eight years with DAVID and Horizon, who served as incredible partners on the business during their time.

 

Horizon will continue to serve as the partner for Burger King Canada. PHD replaces Horizon on the PLK side, following a five-year relationship. Popeyes will retain GUT as its creative agency of record.

 

For Tim Hortons U.S., PHD will also take over duties from Horizon, who had been working with the brand in the U.S. since 2016. Tim Hortons Canada retains some of the strongest agency partners in Canada — with GUT serving as the brand’s creative agency of record, Horizon for traditional media and Media Monks for digital media — all driving strong in-market exposure and presence for Tims in the country.

 

According to AdAge, who broke the story, finalists for the creative account included 360i, Fig, and incumbent David, who did award-winning work for the brand. Some of the work included the Cannes-winning Moldy Whopper.

 

Ad Age also says BK lost its number two status to Wendy’s in 2020.

 

Congrats to the OKRP team. Sorry, BKRP.

15776: David Miami Playing With Fire…?

 

AgencySpy posted on new hires at David Miami, including a fresh ECD to run the Burger King account. Whoa—hold the pickle, hold the lettuce. That appointment is either a whopper exhibition of extreme bravado or extreme buffoonery. The new executive could eventually work on Burger King or at Burger King—as a grill chief. At least there’s no criticism yet from Cindy Gallop.

 

David Miami Strengthens Creative Leadership With 3 New Hires

 

By Kyle O’Brien

 

David Miami has expanded its Miami creative roster with hiring of Jason Wolske as executive creative director and Caro Rebello and Artur Lipori as a group creative director duo. The three hires will report to CCO Rafa Donato, who joined the Miami office eight months ago after over five years at the agency’s São Paulo office.

 

Wolske returns to David Miami after a two-year stint as svp, ecd at Republica Havas and will work on the Burger King account. He previously spent five years at David Miami as group creative director and associate creative director. He has worked on national and global brands including Volkswagen, Coca-Cola and Google, and his work has been recognized by the Addys, Andys, Cannes Lions, Clios, D&AD, Effies, LIAs, One Show and others.

 

“We are elated to have Jason returning as ecd for Burger King. He’s a natural problem solver who understands there are infinite ways to connect with consumers and teammates. He is passionate about finding the most effective and creative solutions possible for clients and teams alike,” said Donato.

 

“My role is to inspire my teams, keep them motivated and help them bring their ideas to life in the most effective and exceptionally creative ways possible by ensuring we have a comprehensive understanding of our clients’ needs,” added Wolske in a statement.

 

Rebello and Lipori most recently served as creative directors at McCann NY, having previously worked together at JWT Brazil, TBWA Chiat NY and Ogilvy NY. The duo’s work has won awards at Cannes, D&AD, One Show, New York Festivals, 4A’s and Caples International Awards. They have worked with brands including Mastercard, Amnesty International, Jameson Whiskey, Motorola, Ikea, Philips, Diet Coke and HSBC.

 

Rebello and Lipori created and led “The Refugee Nation” project for Amnesty International, a highly awarded campaigns at Cannes Lions, winning the Grand Prix for Good, Titanium prize. It also won Best of Show at the One Show. The refugee flag created for the campaign is part of the permanent collection of MoMA and Victoria & Albert Museum.

 

“David is the industry’s role model for bold creativity. It’s exciting to have the chance to join this talented team and create great ideas,” Lipori said in a statement. Rebello added that “David is one of the most respected agencies worldwide for its creativity, inventiveness, and boldness.”

 

The new hires come after a year when the agency achieved 40% growth in revenue, thanks to new clients including Actimel Global, Activia U.S. and global, Bud Zero, Cutwater and TD Bank U.S.

15408: Singing Breasts From The Dickheads At DAVID…

 

DAVID in Argentina is responsible for this moronic message purporting to promote breast cancer awareness. Sorry, but it makes Summers Eve’s Talking Vaginas sound like brilliant oratory. No surprise that the creative team taking credit is comprised entirely of men—who deserve nipple clamp torture.