11975: Lawsuit Just For Men.

Gee, wonder what the hipsters and sports celebrities hawking Just For Men have to say about this.

11094: Just For Annoying Men.

This Just For Men commercial does its best to channel Old Spice—but winds up coming off like, well, Just for Men.

9723: Just For Bearded Babies.

Just For Men tries to be creative with its advertising. Fails.

8804: Just For Mumbai.

Oops. Typed too soon. There is something even worse than the Latino Just For Men commercial. It’s this Just For Men commercial from India. Darken your hair and lighten your skin, Slumdog Millionaire.

8803: Just For White Men.

What’s worse than this Just For Men commercial with two daughters persuading their Dad to color his hair in order to get laid? The Latino version.

8802: Lessons In Stupid Advertising.

Dance lessons to help Dad get his groove back? Gee, thought all it took was Just For Men.

8574: Just For Men’s Silver Fox.

This Just For Men commercial is a poor man’s/old man’s version of this classic Diet Pepsi commercial. Guess the cheap bastards couldn’t afford Michael J. Fox.

6838: Gray Hair Affects Gray Matter.

Here’s a promotion that exploits the anxieties and paranoia associated with modern-day job hunting. Monster.com and Just For Men team up to teach guys to deal with ageism. Why, simply troll the Web listings and color your graying hair—you’re on your way.

BTW, has anyone ever actually landed a job through Monster.com? Seems like a pretty outdated method for seeking employment.

Essay 4916

Is Just For Men coloring its campaign with the paranoia rooted in ageism? MultiCultClassics originally pointed this out in Essay 4401, but now the commercial can be viewed online. Check it out here.

Essay 4401

There’s a new Just For Men® hair color commercial that blatantly dramatizes ageism in the workplace. Couldn’t find the spot online or via YouTube, but it goes like this:

An executive steps into an elevator and notices his graying hair reflected in the metallic walls. The elevator suddenly stalls and even drops, while the announcer voiceover asks if gray hair—and the way you look to others—is keeping you from moving ahead in business. After the graying man uses Just For Men® hair color, he’s confidently interacting on the job with coworkers who are clearly younger and appear to respect him. The tagline reads: Stay In The Game.

Can’t help but wonder about the creative team behind this bullshit. Are they Old Men, dealing with the bias prevalent on Madison Avenue? Or Young Turks using the opportunity to slam the agency Baby Boomers they despise? Either way, leave it to the advertising industry to prey on the paranoia associated with a growing form of discrimination. It’s an age-old tactic that’s pathetically outdated.